Senior Manager - Marketing and Analytics - Level 5
- London, UK
Fascinated by the future and captivated by technology?
Smart, driven and want to make a difference in the world?
You’ll fit right in.
Join a diverse team at Visa, where your individuality fits right in. We can provide the opportunity to shape the payments experience globally. Together, let’s transform the way the world pays.
Think you know us?
Our mission is to connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive.
Individuality fuels our brand and our global team – we’re proud that we are a talented team of 15,000 individuals with unique backgrounds, perspectives and experiences. Therefore, we understand that you are much more than your day job. We encourage quality of life outside of the office, whether it’s taking advantage of agile work schedules or our wellness programs, Visa respects and encourages meaningful work/life balance for everyone. In addition, we offer market leading salary and have a fantastic benefits offering.
So, if you’re not satisfied with the status quo, we can satisfy your desire to explore new territory, giving you the runway to really make an impact, whilst connecting you with teams around the world in a truly inclusive culture that celebrates our uniqueness.
If you think you could support Visa as a Senior Manager, Marketing and Analystics, we want to hear from you – together, let’s make Visa a great place to work.
What’s it all about?
The Senior Manager - Marketing and Analytics is part of the Marketing Analytics team within the Marketing function. The Marketing Analytics team is responsible for delivering actionable learnings and insights to improve marketing outcomes and effectiveness. We apply analytic and data mining techniques to measure the impact of marketing on business outcomes, determine what worked and did not, predict and forecast potential outcomes, and advise on optimal strategy/channel mix to drive highest return on objective. You will join a team of highly skilled statistical modeling experts with solid business experience and technical knowledge in applying advanced marketing analytics and modeling techniques to measure, improve and predict the effectiveness of marketing.
What we expect of you, day to day.
You will build and update marketing media mix econometric models to determine overall marketing ROI and ROIs at strategy, campaign and media channel level. You will own the entire modeling process from data collection, validation to data transformation, model build/update, results analyses, insights development, and results/key findings presentation
Collaborate with country marketing teams and agency partners to fully understand campaign executions, ROI measurement requirements and explore results implications
Deeply involve in annual marketing budget planning by running different spend allocation scenarios, optimizing return and forecasting revenue impact
Analyze marketing campaign performance to explain what happened and why. Provide insights to help improve campaign executions
Test different analytic/modeling approaches to keep improving accuracy of ROI measurement and ways to better measure granular media execution tactics
Help drive and maintain global consistency in reporting, analyses and results interpretation
What we’re after…
Bachelor degree in quantitative field or the equivalent professional experience; MBA/MS or Ph.D. in Statistics, Accounting, Finance, or Economics preferred (or the equivalent)
Proven marketing analytics experience in a highly analytical environment
Highly proficient in econometric and statistical modeling techniques such as multivariate multiple regression, factor analysis, logistic regression, Bayesian Choice modeling and conjoint analysis, etc.
Hands on experience in building statistical models in SAS environment; expert in SAS programming and/or R
Experience analysing marketing campaigns and conducting ROI analysis
Media experience preferred
High proficiency in as many of the following: SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop
Must have strong communication (written and verbal) and presentation skills, including the ability to translate analyses into easily digestible stories for senior management
Strong work ethic and organisational skills
Think you have what it takes?
If you are interested in a career that will challenge and inspire you – we’d love to hear from you!
Diversity & Inclusion
Universal acceptance for everyone, everywhere, is not only our brand promise, it’s the foundation of our company culture. We foster a feeling of connectedness in the workplace, support diversity of thought, culture and background, fight for important initiatives like Equal Pay and actively work to eliminate unconscious biases that hold us all back.
By leveraging the diverse backgrounds and perspectives of our worldwide teams, Visa is a better place to work and a better business partner to our clients.