Issuer Marketing Director

  • Buenos Aires, Argentina
  • Full-time

Company Description

Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

This is a client marketing director role responsible to develop Issuer marketing strategies for top clients in Argentina in order to drive Visa transactions and client’s brand preference. 

Responsibilities

  • Work with Visa’s multifunctional teams to identify joint business opportunities for top issuer clients in order to drive usage, issuance and/or brand preference, in alignment with country strategies and business objectives.

  • Develop a joint marketing recommendation plan for top clients, including financial institutions in order to drive Visa’s value to our customers.

  • Build and enhance relationships across Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of joint marketing business plans, which might include among others: marketing campaigns, promotions, events marketing communications, sponsorships/partnerships, digital marketing and/or product development.

  • Plan and execution of marketing programs with key Issuer clients

  • Work closely with Sales to develop client engagement plans for specific clients funded by Country Marketing or client incentive budgets.

  • Depth understanding and analysis of payments industry, regulation, consumer trends and competition.

  • Identify client’s actionable consumer insights and opportunities via research programs.

  • Participate in client facing (financial institution) presentations as required.

  • Lead global, regional or local implementation of functional marketing initiatives (i.e. development of brand standards, guidelines, policies, practices, procedures, country’s marketing plans) into the clients.

  • Reimagine the use of Visa’s key sponsorship assets, local (Golf, Rugby, Hockey and others) and global (FIFA, NFL and the Olympics), working side by side with banks and other issuers.

  • Define Social and digital opportunities with top clients, bringing Visa’s knowledge and expertise to top clients.

Qualifications

  • Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results.

  • Experience managing and motivating external partners, including agencies and clients.

  • Management of Agency partners, Creative, Media, Digital/Social, Media, and BTL. Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs. Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization.

  • Written and verbal communication skills and able to present with impact in English and Spanish.

  • Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision making.

  • Manage Argentina´s issuer marketing budget and/or incentives and ensure that all activities adhere to Visa's financial forecasting, reporting, sourcing, legal and compliance policies.  

  • Demonstrated teamwork and relationship-building skills.

  • Advanced planning, organizational and problem solving skills.

  • Exceptional project management skills and can drive consensus in cross regional and cross functional teams.

  • 10+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution

  • Experience working with Argentina financial institutions is preferred but not a requisite.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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