- Buenos Aires, Argentina
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
This is a marketing manager role responsible for end-to-end marketing strategies and plans for consumer facing, issuer, and merchant partner initiatives supporting the business expansion plan in Argentina.
Lead the strategic planning approach and establishing of the function in Argentina.
Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development.
Lead the marketing strategy and campaign development, including media plan execution, digital partnerships and engagements, and social strategy and execution for all Argentinian marketing initiatives
Support client-marketing initiatives working with client marketing functions to generate deep understanding of the client’s marketplace including client's business, client’s financial model, and client’s marketing objectives
Develop and implement comprehensive marketing plans for Visa's activities in conjunction with Account Executives and all key external and internal stakeholders.
Manage the marketing budget including tracking and reporting and marketing program performance
Work closely with the Marketing hub team on brand and initiative direction and business measurement and financial tracking
Deepen engagements with multifunctional teams: Sales, Merchants Sales and Solutions, Products, Analytics and Marketing hub to define new opportunities for the market.
Reimagine the use of Visa’s key sponsorship assets (global and local) in Argentina, FIFA, NFL, the Olympic Games, Rugby, Hockey, Golf (and others) working side by side with issuers and retailers.
Manage our key partnership with our brand agency and media buying agency from strategy, plan development, channel planning and data analysis to pushing for our marketing evolution upstream especially in the digital and social fields.
Inspire, coordinate, and motivate local agency partners to deliver best in class marketing programs
Deliver best marketing practices and contribute to a “Go Beyond” marketing team.
Ensure compliance to Visa key controls and brand standards.
8+ years of brand, digital and trade marketing experience, preferably in a multi-national company
Demonstrated experience in developing marketing strategies based on business objectives and executing marketing programs that deliver measurable business results.
Experience managing and motivating external partners, including agencies and other stakeholders.
Proven track record of developing and implementing successful marketing campaigns
Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.
Excellent written and verbal communication skills and high ability to present with impact in English and Spanish.
Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
Advanced planning, organizational, and problem solving skills.
- Experience working with the sport assets and partnership alliances is highly desired.
All your information will be kept confidential according to EEO guidelines.