Client Marketing Manager

  • Full-time
  • Job Family Group: Marketing

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

This is a marketing manager role responsible for co-marketing strategies and plans in partnerships with Clients to develop issuance and usage initiatives and drive consumer brand preference in Dominican Republic.

Responsibilities

  • Identify marketing opportunities with Clients and develop co-marketing strategies and programs to drive increased Visa business

  • Oversee all aspects of co-marketing plans, including promotions, events marketing communications, sponsorships/partnerships, online marketing, and sales support for Dominican Republic.

  • Define product/service positioning and messaging strategy in co-marketing plans to ensure consistent application across all components of the marketing mix.

  • Identify actionable consumer insights and opportunities via research programs.

  • Participate in pitch presentations and develop marketing plans as required.

  • Build and enhance relationships across the organization including Sales, Product, Finance, and Legal to ensure effective implementation of marketing strategies and plans.

  • Reimagine the use of Visa’s key sponsorship assets, SD Concerts, FIFA, NFL and the Olympic Games, working side by side with Clients.

  • Define the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with our Clients

Qualifications

  • Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results.

  • Experience managing and motivating external advertising, promotional and marketing communications agency partners.

  • Written and verbal communication skills and able to present with impact in English and Spanish.

  • Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.

  • Demonstrated teamwork and relationship-building skills.

  • Advanced planning, organizational and problem solving skills.

  • Exceptional project management with proven ability to drive consensus in cross regional and cross-functional teams.

  • 5+ years of brand and trade marketing experience, preferably in a multi-national company or financial institution

  • Experience working with the Dominican Republic market is required.

Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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