Director, Solutions Marketing (Fixed term 12 months)
- Reading, UK
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind -- making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do, and CyberSource, a Visa company, is the payment management platform that drives our merchant enablement agenda. CyberSource is the global category leader in its space, enabling over $427B of global digital commerce annually. Over 456,000 merchants worldwide use CyberSource and Authorize.Net payment management solutions to enable sales growth, create new customer experiences and business models, mitigate risk, and operate with greater agility. CyberSource is the only payment management solution that operates as part of Visa, and thereby uniquely benefits from the security, innovation and global scale, only Visa can provide.
Visa is an advocate for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa's sponsorships, including the Olympics and FIFA World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
The Director, Solutions Marketing is responsible for establishing the marketing strategy, positioning and value proposition for CyberSource solutions. This role will work with global counterparts and cross-functional teams to drive unified value propositions into horizontal segments and promote CyberSource solutions to targeted customer personas. This regional role is responsible for all European solutions marketing activities and outputs.
Part of the worldwide solutions marketing team, responsibilities include regionalizing the positioning and messaging of solutions; regional GTM, sales and campaign enablement; as well as local product launches and evangelism.
RESPONSIBILITIES & ACCOUNTABILITIES
Solution packaging, messaging and positioning
Buyer journey analysis and content mapping
Sales and campaign enablement (content, tools, “how to sell this solution” training) and RFP support
- GTM and product launch planning and execution locally
- Creation of campaign enablement content, including social media
- Ownership of industry / internal event content strategy and creation
- Management of content marketing budget
- Requires working with marketing finance team to ensure activities are tracking to budget
This role reports into Senior Director, Solutions Marketing and does not have line management responsibilities. It is an individual contributor working within wider Marketing team and requires a close working relationship with the EMEA and worldwide marketing teams – in particular solutions marketing, regional and worldwide product leads, sales team and key customer stakeholders.
B2B product marketing/management experience in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of software solutions to small and medium-sized businesses and developer audiences.
Previous experience in/knowledge of the payments industry preferred. Familiarity with eCommerce operations and fraud management would be a plus.
Outstanding messaging acumen. Blend of business analyst, storyteller and product SME. Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to “see” the unseen story/generate story from disparate pieces—amplify molehills of differentiation into mountains.
Ability to quickly assess and understand merchant business processes, understand how payment management technologies can be applied to improve results, and synthesize into meaningful, quantifiable, differentiated business improvements and messaging. A systems thinker.
Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). A stickler for communications efficacy and integrity.
Proven ability to create decision-oriented sales tools (ROI tools, configuration tools, competitive comparisons, etc.).
Proven ability to drive creation of campaign content and assets (whitepapers, infographics, videos, etc.) to support demand generation campaigns.
Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process, and propose actions.
Strong business acumen and attention to detail. Highly organized. Understands the meaning of “Words matter. Numbers count.”
Possesses professional presence and demeanor, is calm and measured in the face of challenge; exhibits effective individual contributor leadership skills. Self-starter, collaborative. Builds cross functional relationships with Sales, Product, Customer Support and other stakeholders.
- BA/BS Marketing or communications (or equivalent skills/experience); MBA preferred
All your information will be kept confidential according to EEO guidelines.