Director, Partner Marketing - Acquirer Solutions
- Austin, TX, USA
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.
CyberSource is a global leader in e-Commerce Payment Management. As part of CyberSource’s continued growth and expansion we are looking for talented, articulate and bright individuals who want to make a difference. CyberSource offers a full-service payment management platform for e-commerce merchants, combining global payment processing, fraud management and payment security systems.. This position is focused on leading the go-to-market efforts for our Acquirer Solutions offering (white-labeled CyberSource solutions that are sold under an acquirer’s brand). Working with key acquirer partners, you will develop joint go-to-market campaigns and client-facing sales materials to help drive success of this important initiative. If you are an experienced B2B solutions marketer with a gift for storytelling, and the ability to drive complex initiatives with multiple stakeholders, and deliver measurable results, this may be the role for you. The position is based in Lehi, UT, Austin, TX, Foster City/San Francisco, CA, or Bellevue, WA. CyberSource is a Visa company.
Minimum of Bachelor’s degree or equivalent
12-15 years of work experience with a Bachelor’s Degree or
8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or
6+ years of work experience with a PhD
B.S. in Marketing/Communications or related field, with strong technical/systems aptitude
MBA or equivalent experience preferred
10+ years of B2B product marketing/management experience for high technology business. Background preferably includes marketing of enterprise-class solutions targeting Finance, Operations and IT professionals such as enterprise software, BPM, or SaaS based-solutions—ideally with fraud management, neural network, data sciences, or decision management/BI products such as those used in payments, insurance, banking and related applications. Knowledge of eCommerce operations and payment services helpful
Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). Strong command of Word, PowerPoint and Excel applications. Command of systems like Eloqua, Salesforce, & Tableau a plus
Story telling. Demonstrated ability to develop impactful, fact-based, sales-usable product and value proposition stories (requires strong analytical and creative thought processes). Has ability to “see” the unseen story, and generate story from disparate pieces.
Ability to build executive relationships with key acquirer partners, and influence decisions around resource allocation as well as internal awareness/mindshare.
Ability to run ‘discovery’ sessions with partner teams to identify new joint go-to-market opportunities, and then be able to build consensus and execute on these
Proven ability to create effective demonstrations and decision-oriented sales tools (solution/organization maturity phases, ROI tools, configuration tools, competitive comparisons, etc.)
Ability to develop strategies (in collaboration with regional and partner marketing teams) for creating new customer and new offering pipeline, as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Ability to link product launches to campaign themes and goals
Ability to build relationships across the organization and influence key stakeholders
Capable of representing CyberSource at a senior level to engage with customers, partners and public speaking opportunities
Strong business acumen, collaborative, highly organized, sound project management skills
Define market opportunity and perform segmentation/targeting work (with Product Management)
Identify, characterize and map competitive landscape and enabling partners
Map buyer journey: key roles, content needs, and develop buyer personas
Build value proposition, positioning, and messaging
Build source or final campaign enablement content (with Global Programs); content to be available in a variety of formats: white papers, brochures, social media, copy blocks, web pages, etc.
Provide content for web site(s)
Collaborate with sales on sales enablement plan
Lead or assist in creation of enablement content for direct and indirect sales resources (playbooks, battle cards, scripts, collateral, competitive comparison guides, presentations, training modules, and demos)
Understand win rate (and loss) and take action to adjust and maximize win rate
Co-lead development of social media plans to support product release and ongoing lifecycle
Manage launch planning and orchestrate execution of product launch, including campaign strategy and/or alignment to existing solution campaign structure (ensure integration across regions)
Develop customer testimonials for external/internal use, including written case studies
Drive product retention strategies in conjunction with regional marketing teams
Manage to defined variance target
Measure success of marketing activities
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, reach with hands and arms, and bend or lift up to 25 pounds.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
All your information will be kept confidential according to EEO guidelines.