Director Social Impact Marketing

  • Foster City, CA, USA
  • Full-time

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

Visa recognizes that operating a successful company is about much more than delivering strong returns to shareholders. By harnessing our capital, our assets, our people, and our knowledge, Visa strives to make a positive, and ideally transformative, impact on the world. It’s based on the belief that doing well can and should mean doing good, particularly for a global brand like Visa, whose mission is to empower individuals, businesses and economies to thrive through the power of digital payments.

To date, we have achieved significant progress – in 2017 alone, we empowered 100+ million net-new cardholders, educated millions of consumers through financial literacy programs, facilitated nearly $2M of employee charitable giving and 34,000+ volunteer hours, and announced a commitment to transition to 100% renewable electricity within two years. Visa consistently wins awards for its commitment to positive societal impact, including the Forbes/Just Capital list of Most Just Companies, Reputation Institute’s Global RepTrak100. And, in 2017, Visa was named to the Dow Jones Sustainability Index, the FTSE4Good Index.

Visa’s Social Impact program aims to build on this legacy, and we have exciting plans ahead focused on enabling micro small businesses to thrive. As we continue to expand our team, we are hiring a Director of Social Impact Marketing to lead the strategy around Visa’s social impact and purpose-fueled mission, as well as support our broader brand strategy to engage consumers, clients and other external stakeholders as a purpose-driven brand.

The role will report to the Senior Director, Global Brand Strategy with a focus on developing the marketing strategy and implementing key marketing initiatives to tell Visa’s story in ways that support our social impact and brand aspirations.  As a new role, it’s an opportunity to shape the way that social impact comes to life at Visa, as part of a marketing team that is driving the future of one of the world’s leading brands.

The ideal candidate will be passionate about working for an organization that is truly committed to being a force for good in the world and have proven experience running marketing programs in support of social impact or purpose-led initiatives. He/she should have a “can do”, positive attitude with a proven ability to influence across functional areas and geographic boundaries. The individual must be strong strategic thinker and communicator who functions well in a highly-matrixed global environment.

Responsibilities

  • Lead the marketing strategy development for Visa’s social impact agenda and support its integration into the broader brand strategy for Visa as it evolves to become a more purposeful brand

  • Provide marketing direction and support for the activities of the global social impact team and the management of key internal and external assets  - naming architecture, owned platform content, communication strategy, global initiatives and events etc

  • Create and deliver content that supports Visa’s thought leadership amongst clients and key stakeholders in areas of social impact focus for Visa e.g. micro and small business

  • Partner with regional and local marketing and communications teams to create and deliver content that drives the awareness of social impact programs in key markets

  • Partner with Visa’s global and local agencies in the development and implementation of marketing programs, ensuring availability of appropriate resources and capabilities

  • Participate in the development of the annual plan for global marketing support and provide sound ongoing management of budgets and expensing

Qualifications

Basic Qualifications

  • 10 years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree

Preferred Qualifications

  • A Bachelor’s degree is required, MBA preferred

  • 12+ years of experience in a wide spectrum of  marketing, with demonstrated track-record of implementing brand and marketing strategies based on business objectives and managing social impact or purpose-led marketing programs that delivered measurable business results

  • Proven ability to manage work in highly matrixed organizations with multiple stakeholders

  • Highly skilled at synthesizing complex information from a variety of sources or disciplines to arrive at a broader, deeper and well-integrated understanding of the issues and strategic impact

  • Experience managing external agency partners

  • Good project management skills and attention to detail

  • Global or multi-national business experience strongly preferred

  • Energetic, team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities

Additional Information

Essential Functions

  • Lead the marketing strategy development for Visa’s social impact agenda and support its integration into the broader brand strategy for Visa as it evolves to become a more purposeful brand

  • Provide marketing direction and support for the activities of the global social impact team and the management of key internal and external assets  - naming architecture, owned platform content, communication strategy, global initiatives and events etc

  • Create and deliver content that supports Visa’s thought leadership amongst clients and key stakeholders in areas of social impact focus for Visa e.g. micro and small business

  • Partner with regional and local marketing and communications teams to create and deliver content that drives the awareness of social impact programs in key markets

  • Partner with Visa’s global and local agencies in the development and implementation of marketing programs, ensuring availability of appropriate resources and capabilities

  • Participate in the development of the annual plan for global marketing support and provide sound ongoing management of budgets and expenses

Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds

Travel Requirements:

The incumbent may be required to travel domestically and internationally up to 10-20%

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.    

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