Marketing Analyst - Client Marketing

  • Full-time
  • Job Family Group: Marketing

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

The Marketing Analyst, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives (Tap to Pay, Mobile Payments) and sponsorship assets (NFL, Olympics, US Soccer, FIFA, Hudson Yards, New York Fashion Week). This analyst is responsible for supporting partnership relationships with Visa’s bank and merchant clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

This Analyst must be able to thrive in a dynamic, highly matrixed environment. He/she will be results-oriented, flexible, and have a “can do”, positive attitude. Additionally, he/she must have a consistent track record in working collaboratively with internal team members and external clients.  The analyst should be detail oriented and thoughtful when preparing materials for clients.  In addition, the analyst should be qualified to communicate directly with clients through weekly conference calls and occasional in-person meetings.

 

Specific Responsibilities

  • Support the execution of marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners
  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals
  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics
  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment
  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets
  • Development and routing of legal agreements
  • Purchase Order creation and management
  • Project timeline and budget management
  • Program tracking and results management
  • Manage team-wide client activation scorecard  

 

Qualifications

Basic Qualifications

  • Bachelor's degree  required with 2 years of business/marketing experience.
Preferred Qualifications
  • Bachelor's degree with 2-4 years business experience, with majority in marketing roles that involved project management
  • Strong written and oral communication skills
  • Client-facing experience a plus
  • Experience coordinating cross functional, end-to-end projects that included a high level of detail
  • Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
  • Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
  • Experience in contract development
  • Experience running internal and external customers and users
  • Positive relationship management skills and ability to influence decision makers both internally and externally

Characteristics:

  • Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive and appropriate urgency
  • Executive presence and ability to present and represent Visa both internally and with clients
  • Collaborative and “hands-on” teammate who builds strong relationships internally and externally, and works well under pressure, thriving under tight deadlines
  • Uses good judgment and communicates up, down and across effectively
  • A real passion for project management and attention to detail

Additional Information

Essential Functions

  • Support the execution of marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners
  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals
  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics
  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment
  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets
  • Development and routing of legal agreements
  • Purchase Order creation and management
  • Project timeline and budget management
  • Program tracking and results management
  • Manage team-wide client activation scorecard  
 

Physical Requirements:   This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds.  

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.     

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