As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to influence the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You are an Individual. We are the team for you. Together, let’s transform the way the world pays.

Essential Functions:

Director, Customer Loyalty – North America Marketing, is responsible for creating and executing customer based loyalty programs to drive value and generate cross and upsell demand to the current installed base.  

The Marketing Director will own and manage marketing programs for Authorize.Net and CyberSource’s payment solutions and will be responsible for general communication to the existing base of customers to promote understanding the value of being a customer and opportunities to expand the product portfolio. The Director, Customer Loyalty – North America Marketing will report to the Sr. Director, North America Marketing – and work closely with Product/Solution Marketing, Marketing Operations, Sales, and Customer Success teams.

Location is flexible, but ideal candidate will work from San Francisco, CA, Lehi, UT, Austin, TX or Bellevue, WA, with some domestic travel expected.

Basic Qualifications

• Minimum of Bachelor’s degree or equivalent

• Preferred Qualifications

  10-15 years of digital marketing, loyalty programs and/or eCommerce/retail experience, with a deep knowledge base of CRM/customer marketing programs across owned and paid channels. Prior experience developing and executing strategic retention marketing programs for business to business organizations preferably with a leading edge payments organization that is well known for its marketing excellence and brand awareness.

• A history of building and leveraging customer segmentation and understanding of customer journeys to increase engagement and business results.
• Deep experience in building and managing a consumer facing loyalty programs.
• A data-driven mindset, with a proven track record of hypothesis-driven testing resulting in increased business performance, with a deep set of best practices at their fingertips.
• Ability work across organizational boundaries to get things done in a collaborative, fast-paced environment.
• A positive attitude while being hyper-organized and comfortable multi-tasking.
• Innovative problem solver, intensely detail-oriented and results-focused.
• Strong project management skills and the ability to work in a fast-paced, deadline-driven environment with many concurrent campaigns.
• Excellent written, presentation, creative, strategic thinking, analytical, and relationship management skills.
• A quantitative, curious intuition coupled with a creative, critical eye.
• Background preferably includes marketing of small business and enterprise-class solutions targeting Finance, Operations and IT professionals such as enterprise software, BPM, or SaaS based-solutions.
• Knowledge of ecommerce operations and payment services strongly desired.
• Ability to understand new product and industry concepts to a point of marketing savvy.
• Campaign and program skills: proven success managing the development and execution of complex sale/enterprise-class B2B marketing and small business marketing programs. Skills include: agency selection and engagement, excellent briefing skills, media selection and purchase, email marketing, webinars, events, web marketing (SEO, SEA) and social media. Experience with marketing automation systems such as Eloqua, as well as Salesforce systems required.
• Strong ethic of managing the marketing function to measurable goals and business accountability, including pipeline performance KPIs, attainment of revenue goals/product mix targets, and budget management.
• Demonstrated ability to execute responsibilities with a high degree of integrity and peer respect; a systems thinker; both analytical and creative, excellent communicator visually and verbally. Work product demonstrates attention to detail, sensitivity to design and messaging. Proficient in the use of PowerPoint, Word and Excel.

Travel Requirements

• This position requires the incumbent to travel for work up to 20% of the time.

Physical Requirements

This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, reach with hands and arms, and bend or lift up to 25 pounds.

EEO Statement

Visa will consider for employment-qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.