Marketing Manager, Client Marketing

  • Foster City, CA, USA
  • Full-time

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

Financial Institutions are key strategic client partnerships for Visa.  We have experienced strong engagement with issuing bank partners, which has elevated the role we play in supporting the NA organization.  We have an opportunity to expand our strategy by increasing engagement with more issuers and deepening our marketing partnership approach. 

The Manager, U.S. Client Marketing will drive efforts to maximize business building opportunities for Visa and our clients through the activation of Visa marketing platforms/initiatives and strategic use of sponsorship assets.  This manager is responsible for building partnership relationships with key Financial Institution (FI) clients, building best-in-class marketing plans that drive business goals for both Visa and its clients, and executing against an annual marketing plan.  They will look to ensure we are diving strong brand engagement, client value and top line growth for Visa and our clients.  They will be responsible for measuring the results and tracking the performance to ensure we are driving the strongest outcomes.

This Manager must be able to thrive in a fast-moving, highly matrixed environment. The Manager will be results-oriented, flexible, and have a “can do”, positive attitude.  Additionally, the Manager must have a strong track record in working collaboratively with internal team members and external clients. 

Specific Responsibilities

·         Engage with teams across Visa and its clients to deliver programs and thought leadership to help grow our clients’ payment card business

·         Own the development of business building opportunities for key issuing bank clients through the activation of Visa product and marketing platforms (e.g. Tap to Pay) and the strategic use of sponsorship assets, including the NFL, Olympic Games, FIFA and Visa Signature

·         Ensure that the overall planned marketing activities are aligned with the specific client’s objectives and identify areas of opportunities to deliver highly effective programs.

·         Develop/manage scorecard for specific clients to track program success and report out, as needed

·         Manage clients’ Visa marketing budgets inclusive of forecasting, reclassification and reporting; liaise closely with Finance and Accounting business partners to ensure accurate and timely reporting

·         Partner with Visa client-facing teams (Sales, Visa Consulting and Analytics) to identify business opportunities based on specific client’s strategies and goals

·         Liaise with cross-functional partners (Product, Merchant, Innovation) to integrate Visa products and services as appropriate

·         Work with US Consumer Marketing counterparts to ensure seamless support of key US marketing priorities

·         Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

·         Manage agency partners during client program development, including concept creation, routing materials for review and securing stakeholder approvals

·         Project timeline and budget management

·         Purchase Order creation and management

Qualifications

Basic Qualifications

  • Bachelor's Degree or equivalent plus 4 years of applicable work experience in a fast moving environment. 

Preferred Qualifications

  • We seek experienced, proactive, high-achieving professionals to build marketing solutions for our clients. Specific requirements are:
  • MBA or other relevant Master's degree preferred.

  • 5-8 years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, product launches or planning
  • Experience with issuer marketing and/or payment industry and/or client service experience highly preferred
  • Experience in designing and executing multichannel marketing campaigns (i.e paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)

  • Strong executive presence and comfort leading discussions with clients

  • Strong analytical skills and feel comfortable with numbers

  • Strong written and in-person communication skills

  • Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met

  • Self-motivated. Proactive in asking questions and proposing solutions

  • Extensive knowledge of Microsoft Office Excel, Power Point and Word

Additional Information

Specific Responsibilities

  • Engage with teams across Visa and its clients to deliver programs and thought leadership to help grow our clients’ payment card business
  • Own the development of business building opportunities for key issuing bank clients through the activation of Visa product and marketing platforms (e.g. Tap to Pay) and the strategic use of sponsorship assets, including the NFL, Olympic Games, FIFA and Visa Signature
  • Ensure that the overall planned marketing activities are aligned with the specific client’s objectives and identify areas of opportunities to deliver highly effective programs.
  • Develop/manage scorecard for specific clients to track program success and report out, as needed
  • Manage clients’ Visa marketing budgets inclusive of forecasting, reclassification and reporting; liaise closely with Finance and Accounting business partners to ensure accurate and timely reporting
  • Partner with Visa client-facing teams (Sales, Visa Consulting and Analytics) to identify business opportunities based on specific client’s strategies and goals
  • Liaise with cross-functional partners (Product, Merchant, Innovation) to integrate Visa products and services as appropriate
  • Work with US Consumer Marketing counterparts to ensure seamless support of key US marketing priorities
  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets
  • Manage agency partners during client program development, including concept creation, routing materials for review and securing stakeholder approvals
  • Project timeline and budget management
  • Purchase Order creation and management

 

Physical Requirements:   This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds.  

Travel:  This role may require 10% travel within the US

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.    

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