- Kyiv, Ukraine, 02000
As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
Management and implementation of Visa brand marketing campaigns for the selected consumer segments at market level that support the achievement of local business and brand objectives.
2. Principle Responsibilities/Key Results Area
Work to grow Visa’s client business by delivering marketing solutions that maximize revenue and profitability for assigned products and services.
Apply analysis of card payment trends, market opportunities, cardholder behaviour in order to make strategic recommendations on future business direction and marketing communication strategy, as well as implement tactical marketing initiatives designed to meet short term client and market needs. Suggest relevant Visa-led marketing campaigns, help to identify partnership opportunities with merchants, implement the campaigns in cross functional teams and develop communication tool-kits for the clients in order to communicate the activities
Coordinate research projects together with the CEMEA hub team.
Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. Feedback and update all staff as appropriate and recommend strategies and solutions
Enable the country management team and other stakeholders (e,g, other related functions) to influence development of marketing strategies and program development. Ensure key stakeholders are fully informed of all campaign activities beforehand, accommodate their feedback/input and act accordingly. Manage cross functional teams.
Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully an on time in accordance with Visa policies and requirements.
Provide quantitative post-campaign and regular performance analysis in due time and incorporate learnings into future projects.
Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.
Serve as local Center of Excellence for the CIS SEE region for all the key strategies. Be in constant contact with the regional Centers of Excellence on key strategies, gather best practices throughout the world and share it with other Visa Regional offices. Provide brand related induction to the new members of the team, support them with all the brand related knowledge and train them on Visa brand guidelines understanding.
Effectively manage all stakeholders responsible for the successful implementation of a campaign including agencies, suppliers, merchants and banks and others as appropriate
Manage all marketing agency relationships, including annual evaluation and scoping process ownership during agency fee negotiations.
Develop and implement integrated client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate, if needed
3. Financial & Organizational Scope
Administration of the marketing budget to include monitoring, budget log management, variance analysis, liaison with finance and reporting of monthly budget forecasts.
4. Reporting Relationships & Interactions
This position reports to Marketing Senior Director. The candidate will interact with various levels of management across the organization in CIS SEE and within CEMEA. Strong interpersonal skills are required to address on-going needs of the organization.
Master’s degree in business or a related field with a marketing foundation
Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
Experience in social/ digital marketing
Strong adherence to internal processes in highly controlled environment
Strong communication and influencing skills at all levels with all stakeholders, team player able to coordinate cross functional teams
Innovative and creative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
Must have worked in an international environment, familiarity with culture and values is of paramount importance
Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralised marketing function and a multi-functional office team
Must be comfortable working in a fast paced, hands-on, growth orientated work environment
Must be self-confident and able to think on their feet
Strong personal motivation and commitment
Proficient Russian&English speaker.