Fascinated by the future and captivated by technology?

Smart, driven and want to make a difference in the world?

You’ll fit right in.

Join a diverse team at Visa, where your individuality fits right in. We can provide the opportunity to shape the payments experience globally. Together, let’s transform the way the world pays.

Think you know us?

Our mission is to connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive.

Individuality fuels our brand and our global team – we’re proud that we are a talented team of 15,000 individuals with unique backgrounds, perspectives and experiences. Therefore, we understand that you are much more than your day job. We encourage quality of life outside of the office, whether it’s taking advantage of agile work schedules or our wellness programs, Visa respects and encourages meaningful work/life balance for everyone. In addition, we offer market leading salary and have a fantastic benefits offering.

So, if you’re not satisfied with the status quo, we can satisfy your desire to explore new territory, giving you the runway to really make an impact, whilst connecting you with teams around the world in a truly inclusive culture that celebrates our uniqueness.

If you think you could support Visa as a Global Marketing Director, Open Banking & Real Time Payments, we want to hear from you – together, let’s make Visa a great place to work.

The Global Marketing Director for Open Banking and Real Time Payments is a new role at Visa.  The role will report to the Global Senior Marketing Director for Payment Products & Platforms in San Francisco, and will be based in London to partner with the Open Banking and Real Time Payments Product SVPs.

You will be responsible for establishing yourself as a value-add member of the product team who influences the product roadmap through research, insights and clear understanding of customer segments and delivers the customer-centric messaging and go-to-market plans that differentiate Visa.  You have deep empathy for our customers, and work with the product designers, product engineers and product managers to understand and advocate for them. You are an extension of Visa’s Products organization, regularly collaborating with product managers, product strategists, engineers and sales; it is a balancing act that requires strong relationship-building and influence skills, including knowing when to push back and when to dive in.

You will collaborate across our global and regional marketing and communications teams to develop and deliver innovative programs and content that drive demand.  Attention to detail and eye for quality are critical to your success, and you will be the biggest advocate for the Visa brand – in everything from product design to communications. You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t. You are a strategic thinker and obsessed with evangelizing Visa’s products and solutions to our current and future customers and partners in our Visa network.  

Key responsibilities:

• Lead development of marketing strategies and plans that differentiate Visa’s Open Banking and Real Time Payments platforms, communicate value to our customers and lead to successful and measurable outcomes
• Gather market intelligence and be the expert on the Open Banking and Real Time Payments audience, who are they, how they buy and their biggest issues and opportunities, synthesize the deep insights to develop value propositions and messaging
• Perform market segmentation and targeting, developing buyer journeys and personas that help the team develop the right products and understand our market opportunity
• Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding within the product experience
• Oversee development of sales enablement and audience educational content to support regional account teams and sales engagement
• Develop marketing playbooks for Open Banking and Real Time Payments use cases that contain positioning, messaging, audience engagement strategies, campaign creative framework, media strategy and finished campaign assets to drive awareness, understanding and demand generation with targeted customers
• Align with global and regional Communications teams to identify priority events, then develop and deliver event content and engagement strategies to drive awareness of Visa’s offerings and engage targeted customers
• Develop digital content (web and social media) and engagement strategies, oversee site development and global rollout to optimize client engagement and lead generation
• Partner with Global Product, Sales and Visa University teams to execute internal and external training programs and webinars
• Own and manage the marketing budgets for your portfolio, including ongoing management of agencies, production costs, and campaign planning to optimize investments that achieve business goals

• Extensive experience in product management, product marketing, and/or B2B marketing experience that involved strategy, planning and execution, including bringing new products to market
• Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
• Audience-focused mind-set, with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
• A great team member who adds energy, ideas and fun to our team and corporate culture
• Strong planning, organizational and problem solving skills
• Solid financial and analytical acumen with strong ROI orientation
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
• Knowledge on the agile framework and pragmatic marketing model
• Demonstrated ability to collaborate successfully in a highly matrixed organization, across a number of different teams and markets
• Flexibility to participate on later afternoon and evening calls with San Francisco as needed
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics)
• Bachelor’s degree in business or marketing; MBA preferred
• Financial Services and/or FinTech background is preferred

Diversity & Inclusion

Universal acceptance for everyone, everywhere, is not only our brand promise, it’s the foundation of our company culture. We foster a feeling of connectedness in the workplace, support diversity of thought, culture and background, fight for important initiatives like Equal Pay and actively work to eliminate unconscious biases that hold us all back.

By leveraging the diverse backgrounds and perspectives of our worldwide teams, Visa is a better place to work and a better business partner to our clients.