Data Scientist Marketing Manager – CRM

  • Full-time
  • Job Family Group: Marketing

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

Visa is looking for an individual to join our team and play a key role developing and implementing statistical models to address key needs for Visa’s CRM strategy for Visa marketing campaigns. The potential candidate will be based in São Paulo.

Potential engagements could include development, documentation and execution of statistical modelling to support CRM strategies using traditional or advanced technics.

Specific responsibilities include:

  • Develop and deploy new analytical modeling and techniques within the organization
  • Utilize Visa's data and analytic capabilities, technology, and industry expertise to develop, standardized and improve purchase journey
  • Leverage and adapt current scores and models of Visa to enhance the CRM strategy
  • Define hypothesis tests and experiments to determine success campaigns
  • Creation and execution of model governance, including development, validation, testing, production and monitoring phases.
  • Identify relevant market trends, based on a deep analysis of payment industry
  • Continuously develop and present innovative ideas in order to improve current business practices within Visa.
  • Connect insights and findings with the business objectives: understand business issues, ground into data based insights and ensure application into the execution.
  • Interact with internal and external stakeholders for the strategic definition of analysis and initiatives.

 

Incumbents applying for the role must be motivated, data-driven and analytic individuals who will deliver strategic thought leadership, problem diagnostics and high impact solutions to support the business growth and performance. Candidates must be able to develop enduring, strategic relationships across the Visa organization.

Qualifications

·         BA/BS required; MBA or other relevant Master's degree preferred (eg: Statistics, Computer Science, and Engineering).

  • +8 years of relevant industry experience in analytics/CRM in a leading commercial brand or management consulting (with relevant industry experience in retail/financial services/payment), or retail banking/cards management experience
  • Previous experience on studies on consumer behavior, marketing campaign targeting and effectiveness and CLTV
  • Experience in big data analytics and statistical modeling in SAS including SAS E. Miner, SAS E. Guide and SPSS
  • Work with large volumes of data; extract and manipulate large datasets using standard tools such as Hadoop Ecosystem, Apache Spark, SAS, through scripting in Python, SQL, Java etc.
  • Hands-on skills in cleaning, manipulating, analyzing, visualizing and modeling large data sets
  • Transform data/ analysis to a business language
  • Continuously develop and present innovative ideas based on data driven approach in order to improve current business practices within Visa
  • Excellent project management and organizational and presentational skills.
  • Self-motivated, results oriented individual with the ability to handle numerous projects concurrently

Team player

Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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