Senior Client & Product Marketing Manager (f/m/div.)

  • Full-time

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

 

If you think you could support Visa as a Senior Client & Product Marketing Manager, we want to hear from you – together, let’s make Visa a great place to work.

Job Description

What’s it all about?

The Senior Client & Product Marketing Manager role purpose is to utilise Visa marketing & communications assets and brand, to develop co-marketing programs with Issuers, Acquires, Merchants, Fintechs and strategic partners, delivering measurable and mutually beneficial business outcomes.

This role will focus primarily on co-marketing opportunities with Issuers, Acquirers, Merchants and Fintechs - although as with all small teams, some flexibility will be required to work with other partners.

Senior Client & Product Marketing Manager is a relatively new area for Visa in Europe and is an exciting and high-profile area to work in with the opportunity to make an impact working alongside the Account Execs for Issuers, Acquirers, Merchants and Fintechs.

The role will be based in Frankfurt and work directly with key Issuers, Acquirers, Merchants and Fintechs in Germany to identify mutual business opportunities, develop and implement marketing programs and measure results.

 

 What we expect of you, day to day:

  • Conduct market assessment and identify marketing collaboration opportunities with key partners in Germany
  • Develop individual engagement plans and strategies for each key Client, aligned with Client's and Visa business objectives
  • Develop actionable Marketing proposals, leveraging Visa's many assets and own personal expertise (including but not limited to) research and data insights, payment trends, brand and sponsorship assets, creative origination, digital marketing solutions, local and global best practices).
  • Lead development of B2B and B2B2C marketing strategies and plans that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes.
  • Manage and prioritise the client and product marketing budgets to build and execute co-marketing plans for existing products and new product launches with issuers, acquirers and merchants targeted to drive Visa’s preference and market share by effectively selling in Marketing Value Added Services.
  • Ensure that planned marketing activities align with key Visa priorities and client objectives and have well defined business and marketing KPIs.
  • Manage the execution of client initiatives supported by Marketing Value in Kind budgets.
  • Support RfPs and new business wins through marketing thought leadership and ideation.
  • Optimise the value of Visa's sponsorship portfolio to deliver against Clients objectives.
  • In collaboration with the Account Executives, engage directly with key Clients to develop strong working relationships ensuring a thorough understanding of their business.
  • Develop and share co-marketing use cases and best practices, to guide and inspire Clients and the wider Visa organisation
  • Where needed, manage and/or brief creative, media, and/or third-party agencies and suppliers to ensure delivery of marketing programs.
  • Manage budget, forecasts, production and campaign tracking in collaboration with Clients and third-party suppliers.
  • Recognise latest consumer & industry trends and innovate to develop new marketing strategies
  • Develop innovative, new to Visa ways of delivering value to clients

Qualifications

Thinking about careers differently...

At Visa, we are passionate to offer our employees compelling career growth opportunities. As such, even if you do not have experience of this function there could be skills or experiences, which would transfer well. For this role, the key skills required are:

  • High level experience working in a client marketing or product marketing / product management function, ideally within payment industry
  • Educated to degree level or equivalent professional experience
  • Proven track record in building and maintaining strong client relationships or successful launch of payment products in the market
  • Ability to collaborate with and influence multiple stakeholders internally (matrix, global organisation) and externally (Clients).
  • A great team member who adds energy, ideas and fun to our team and corporate culture
  • Ability to lead and facilitate impactful discussions with small and large groups
  • Comfortable with engaging and presenting with impact to senior decision makers
  • Advertising and media agency management skills.
  • Solid digital marketing experience
  • Comfortable working with Data and Insights
  • Manage and accurately report significant budgets
  • Excellent oral and written communication skills, in English and in German
  • Good understanding of Visa and the payments eco-system is a plus
  • Experience working on loyalty programs is a plus

Additional Information

Think you have what it takes?

If you are interested in a career that will challenge and inspire you – we’d love to hear from you!

 

Diversity & Inclusion

Universal acceptance for everyone, everywhere, is not only our brand promise, it’s the foundation of our company culture. We foster a feeling of connectedness in the workplace, support diversity of thought, culture and background, fight for important initiatives like Equal Pay and actively work to eliminate unconscious biases that hold us all back.

By leveraging the diverse backgrounds and perspectives of our worldwide teams, Visa is a better place to work and a better business partner to our clients.

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