Global Partner Marketing Manager - Cybersource

  • Full-time
  • Job Family Group: Marketing

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

The Partner Marketing Manager is responsible for increasing engagement with our partner base with measurable results.

 

Role focus:

·         Partner Enablement of Audiences:  who to enable; build program to primary personas' needs for the entire enablement lifecycle. 

·         Tactics - provide partners with enablement required for program success; buyer insights who they are selling to; marketing fundamentals - curate right messaging/assets, sales play execution and certification programs.   

·         Monthly tactics to drive engagement, prioritize a better partner experience and retention.

·         Drive a consistent enablement approach that maximizes performance across personas and phases.  Establish a data-driven approach to increase gross merchant adds (GMAs) and accelerate conversions of GMAs.

·         Enablement Phases:  Identify learning paths based on enablement lifecycle = onboarding first 30/60/90 days of new partners AND new employees of existing partners; Ongoing/Continuous 90+ days = recertification, additional training, new programs, product/offering launches, partner growth. 

·         Focus on "Knowledge" products - market segments - buying cycles - buyer personas, "Skills" show partners what GOOD looks like - value selling - demand type - service & support - joint planning and "Process" - define how partners should execute - lead management.   Plot by Partner levels / tiers - foundational = need to know; advanced = accelerate partners revenue; specialized = maximize partner revenue potential

·         Core Material:  what enablement elements/materials do partners require.   Identify "High-touch" vs. "Medium-touch" vs. "Low-touch" based on engagement strategy.  Materials created by Solution Marketing Team.

·         Identify "gamification" CY23

 

Measurement expectations & mastery:

·         Partner Engagement: % increase in revenue per partner; % increase in partner wallet share; % of productive partners; % active partners; number of certified partners; % of partner marketing content utilization; participation in training programs; number of partner portal content downloads; partner experience surveys; segmentation by partner type/region/tier = engage partners with the right materials at the right time to support their journey and the buyer's journey; partner renewal/retention rate; customer satisfaction/NPS; number of partner joint marketing plans; % of partner growth plans by partner type

·         Track indicators of engagement fluctuation in normal activity to identify signs that partners are disengaged.  (# of login credentials issued by role; # & % of users who login & avg time on portal; # of campaigns initiated; # of leads; % of productive vs. active partners; pipeline trending/coverage; GMA frequency; average GMA size; close ratio; % of active partners attending training of marketing materials; etc.)

Qualifications

Minimum Qualifications:

  • 5 years of relevant work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

  • 5 to 8 years of B2B partner marketing experience in technology companies, preferably associated with enterprise software
  • Payment services knowledge or experience preferred
  • Proven partner marketing experience preferred
  • Demonstrated ability to drive the business forward, think strategically and develop go-to-market plans with partners…  proven success engaging partners to drive more sales globally
  • Strong analytical skills, ability to synthesize qualitative and quantitative data, and the ability to deliver results in an unstructured environment
  • Global experience beneficial, or proven ability to work and think globally
  • Strong communications skills (written, translating messages into graphic concepts, verbal)
  • Willingness to roll up your sleeves and develop high-quality tools, collateral, presentations to execute your vision;
  • Demonstrated expertise/attention to analyzing and managing closed-loop marketing/sales processes

·         Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). Strong command of Word, PowerPoint and Excel applications. Command of systems like Eloqua, Salesforce, & Tableau a plus

Additional Information

Travel Requirements
Travel as needed by the business up to 15% of the time. 

Physical Requirements
This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.

EEO statement Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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