Global Product Marketing Manager- B2B

  • Full-time
  • Job Family Group: Marketing

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

The Position

As a Product Marketing Manager at Visa, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. You must be an evangelist of Visa’s products and solutions to our customers and you will play an integral role in the lifecycle of Visa’s product and solutions portfolio.

You are expected to know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including what they need and how they make their buying decisions. This isn’t guesswork. You consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales teams to be successful. You have an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers’ problems.

You will collaborate across our global and regional marketing and communications teams to develop and deliver innovative programs and content that drive demand. Attention to detail and eye for quality are critical to your success, and are imperative in your ability to represent the brand in everything from product development and design to communications. You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t. You are an extension of Visa’s Product Organization, regularly collaborating with product managers, product strategists, engineers and sales; it is a balancing act that requires strong relationship-building and diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities

  • Be the expert on our clients and partners - who are they, how they buy and their key buying criteria
  • Understand the competitive landscape—know the competition and how they are positioned
  • Be the advocate for the brand in all major product design and delivery discussions – ensuring standards are understood and the Visa brand remains prominent when and where it makes sense
  • Develop product positioning and messaging that resonates with our target buyer personas
  • Develop and execute marketing plans and sales enablement collateral for the Visa products and solutions you support, coordinating with agencies and other teams within product, sales and marketing and communications to deliver a holistic approach that drives results
  •  Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them
  • Continuously assess the effectiveness of your marketing programs and continuously make improvements
  • Manage budget and ensure on-plan delivery of costs and outcomes, demonstrating an understanding of key P&L leverage points
  • Support the development and updates of product pages across channels, in addition to finding opportunities to promote product news on social channels.
  • Collaborate with local client relationship managers and other functional teams to gain insights and support client engagement and execution

  • Design and deliver compelling presentations to illustrate findings, ideas, recommendations within consulting engagements and more broadly; at times physically support implementation at the client site

  • Collaborate with local client relationship managers and other functional teams to gain insights and support client engagement and execution

Qualifications

Basic 

  • 4 years of work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA) 
  • You have prior experience working in B2B/ Product Marketing with a track record of success. 

Preferred

  • Bachelor's Degree (Master's preferred) and you have 5 or more  years of product marketing or related experience 
  • You have superb organization skills and ability to juggle/manage multiple projects simultaneously.
  • You have strong collaboration and communication skills – demonstrating the ability to partner effectively with different business partners, both internally (i.e. Regions, Product Org) and externally (i.e. Agency Partners).
  • Outstanding leadership – strong PMO skills, ability to lead multifunctional teams.
  • Experience with or genuine desire to develop new skills related to Marketing content + creative development (i.e. social or digital marketing content), paid media planning (including optimization + reporting), event  management experience.
  • You have experience as a product marketer with a mindset of innovation and intellectual curiosity
  • Ability to leverage sales and marketing automation and measurement tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics
  • You have strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
  • A great team member who adds energy, ideas and fun to our team and corporate culture
  • You have strong planning, organizational and problem solving skills
  • You have global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

 

Additional Information

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

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