District Marketing Manager - Los Angeles

  • Los Angeles, CA
  • Full-time

Company Description

Vita Coco is the world's leading fresh coconut water brand that started the coconut water craze. With millions of cartons sold each year throughout North America, Europe, and Asia, Vita Coco has built a truly loyal following. Informed consumers, health-conscious celebrities, and top professional athletes all swear by Vita Coco’s impressive functional benefits and all-natural hydration properties. It’s pure, straight-from-the-fruit appeal and delicious flavor even attracted Madonna, Yankees slugger Alex Rodriguez, Demi Moore, and Matthew McConaughey to invest in the brand, making it one of the most sought-after products in the beverage aisle.


Vita Coco was founded by longtime friends Michael Kirban and Ira Liran in New York City in 2004. The duo is widely credited for starting the coconut water craze and successfully popularizing the tropical tradition in the Northern Hemisphere. Today, in the U.S. alone, Vita Coco is sold at over 60,000 retailers including Whole Foods Market, Costco, Kroger, Publix, Target, Wal-Mart and many chain and independent retailers.  It is also sold in most major airports, on hundreds of university campuses, in health clubs and yoga studios, and online at Amazon.com. Vita Coco is headquartered in New York City. Visit www.vitacoco.com or facebook.com/vitacoco for more information.

Job Description

Vita Coco is looking for a super-star marketing professional based in the Los Angeles area to join our team of cohorts.


In a nutshell, the District Marketing Manager will be responsible for…

  • Bringing the Vita Coco brand to life in the LA area through consumer sampling, events, influencer marketing, and activation of local assets
  • Managing and executing the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape
  • Working with the local sales team/local retailers to integrate into key sales programs, driving brand awareness and product sales


Key Roles…


+ Hire, train, motivate, inspire and lead a team of Brand Educators responsible for educating consumers on the functional benefits, delivering Vita Coco experiences, and activating events in the local markets

+ Manage a Market Activation Manager (40 Hours) who is responsible for planning, scheduling and coordinating consumer sampling activity

+ Oversee planning of all consumer sampling ensuring the Team engages new consumers and continuously brings new consumers into the franchise

+ Strategically coordinate and execute all sampling initiatives including in-store demos

+ Meet measurable and specific quarterly objectives with regards to all sampling activities



+ Seek opportunities for Vita Coco to support key events that are reflective of the Vita Coco brand values and deliver an authentic message to the consumer. In conjunction with Market Activation Manager, manage all related event logistics.

+ Bring onsite activation to life with creative elements.


Relationship Building

+ Entrench yourself and Vita Coco (through influencer marketing) in relevant grassroots sport and culture scenes that impact key targeted consumers by building relationships with market influencers, ultimately leading to increased brand visibility and opportunities for the brand

+ Identify lifestyle account opportunities and work with sales counterparts to open these accounts


360 Plans

+ Build and activate 360 plans around local assets



+ Work closely with sales counterparts to excite and educate our distributors about the brand.

+ Provide weekly/monthly recapping of key events, sampling missions and local successes.

+ Utilize social media/media to help amplify efforts in the field.

+ Timely planning and reporting, and communication of success stories, are key to success in this role.

+ Budget tracking required.


  • Minimum 3 years grassroots marketing experience with experience managing, training and motivating a team.
  • Adequate knowledge of the market including demographics, psychographics and market trends.
  • Bachelor’s Degree required.
  • Creative and strategic thinker.
  • Excellent communication skills, including presenting and training abilities.
  • Strong project management skills.


Additional Information

Submit resumes and cover letters to jobs2@vitacoco.com with "District Marketing Manager- Los Angeles" in the subject line.


*No recruiters please! Any resumes submitted by recruiters will be considered the property of All Market Inc./ Vita Coco. No fees will be negotiated or paid.

*No relocation available.