Weight Watchers is an international leader in healthy lifestyle change. We are proud to say we have successful members all over the world whose lives we have helped transform. Our success is built on giving our members the tools they need to lead happier, healthier lives. We believe if they don’t succeed, neither do we. Our employees are directly behind the positive and powerful results we see in our members. Our company is buzzing with incredible minds that have created some of the most progressive ideas seen in health and wellness. We are continually building an environment where we learn from each other, laugh together and constantly strive to make our company even better. We are always on the lookout for new talent to join our team and make a global impact. It just may be you. Believe. It’s a powerful thing.

• The Manager, Public Relations–Healthcare and Research, will work in partnership with VP of PR, the PR team and agency resources to:

  • Support the Company’s healthcare growth strategy through the Weight Watchers Health Solutions business
  • Maintain the Company’s reputation for trust and efficacy and further establish thought leadership for the Weight Watchers Science Team

   

  Key Responsibilities

  • Support the Company’s healthcare growth strategy through the Weight Watchers Health Solutions business by:
    • Developing corporate thought leadership opportunities that position Weight Watchers as an effective, scaleable and cost-effective solution to weight management
    • Working in partnership with the Weight Watchers Health Solutions team and agency partners to create PR programming designed to reach large employers and insurance companies
    • Developing programming, messages and materials with a commercial objective –to generate sales leads among large employers and insurers
  • Maintain the Company’s reputation for trust and efficacy and further establish thought leadership for the Weight Watchers Science Team
    • Promote clinical research with media, relevant third parties and key influencers that demonstrates efficacy of WW versus other approaches to weight loss
  • Collaborate with Science Team and agency to develop an ongoing, proactive and creative approach to developing and maintaining relationships with key opinion leaders (KOLs)and media
  • Develop and maintain strong working relationship with Chief Scientific Officer and his team

   

  • Vet research to determine potential for PR use and guide agency in developing communications plans
  • Develop messaging that resonates with a range of audiences
  • In partnership with the agency, lead activities on an ongoing basis, including:
    • Develop and manage corresponding PR budget
    • Continually refine positioning and messaging to support company initiatives
    • Research and write press materials, including messages, press releases, byline articles, etc.
    • Analyze results in order to evolve PR strategies and tactics
  • Evaluate opportunities to participate in third-party sponsorships and news announcements and manage accordingly

• 6-10 years of consumer PR experience with Bachelor’s Degree – Journalism, Business,
• Communications, and/or Marketing preferred
• B2B healthcare marketing experience
• Strategic and creative thinker
• Ability to lead projects from brief to ideation to execution and reporting
• Very strong writing and communication ability with a commercial mindset
• Media-savvy
• Track record of developing and maintaining a network of media and influencer relationships
• healthcare and health/wellness

Weight Watchers is an equal opportunity employer.  Weight Watchers does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.