The Chief Marketing Officer is responsible for creating marketing and communications strategies to build the companies brand for general awareness, fundraising, market relevance, and respect and loyalty among target customers. 

Significant tasks and responsibilities, accounting for 85 – 95% of time committed to position:

Leadership

1. Advise the CEO and Executive Committee on all matters related to marketing, communications and branding.
2. Contribute to the development of the company’s overall business strategy and annual plan.
3. Maintain close collaborative relationships with all other members of the company.
4. Develop the Marketing department’s strategy and annual business plan.
5. Structure and lead the activities of the department
6. Set high standards and goals for all members of the Marketing department, inspiring staff to meet or exceed those standards.
7. Remain current with external developments and trends among stakeholders, the market, technology, end-user behavior, financial institutions

Management – business, operations

1. Develop & monitor the department’s work plans and budget
2. Define the standards, goals, deliverables and KPIs for the department
3. Monitor the performance against standards, goals and KPIs.
4. Develop policies, procedures and processes for the department’s work.
5. Ensure department members plan their work and follow, monitor and adjust work plans as needed
6. Ensure the most effective allocation of work tools, budgets, and other resources in the department.

Management – people

1. Collaborate on the recruitment and selection of department staff.
2. Build relationships with individual department members; communicate regularly within the department.
3. Build and sustain a department team
4. For direct reports, set goals, provide motivation, give on the job training, give feedback and coaching, and conduct performance reviews.
5. For direct reports, recognize exceptional performance, provide rewards and incentives; also, address under-performance and deliver consequences or penalties.
6. In collaboration with the Human Capital department, carry out terminations.
7. Delegate tasks to direct report managers, for development and workload distribution.
8. Make sure all department members receive appropriate training and development on a regular basis.
9. Provide informal career guidance and development for direct reports.

Technical / domain-specific duties

1. Prepare overall marketing and communications strategies and implementation plans.
2. Develop marketing and communication programs
3. Apply quantifiable objectives and metrics for marketing programs
4. Apply data and analytics for deeper understanding of how to implement the marketing and communications strategies.
5. Develop and apply key metrics, e.g., user acquisition, conversion, engagement, satisfaction, renewal
6. Build the company brand and stories
7. Lead the creation and production of designs, content and campaigns for branding
8. Take steps to align the company's employees, partners, donors, agents, distributors and other stakeholders with the brand
9. Ensure that brand standards are maintained across all channels
10. Establish the companies web presence to drive support and to underpin marketing and growth goals.
11. Ensure that social media presence is established and that social media-based campaigns are implemented.
12. Develop activities to build awareness of the companies products and services, of its leadership position
13. Build and leverage the company's individual and institutional connections to reach influencers and gain their support
14. Measure recognition and influence; make adjustments to achieve intended outcomes.
15. Lead and ensure execution of stakeholder communications strategies related to the company's activities and accomplishments.
16. Design and implement a donor communication plan

Administrative

1. Prepare and submit periodic reports on Marketing to the CEO and Executive Committee.
2. Ensure that company policies are known, communicated, followed and reinforced.

Perform all other job-related tasks assigned by the CEO.

Significant tasks, responsibilities or outputs managed by this position and delivered by its direct reports:

As indicated under Technical duties, above

Scope of authority for independent action and decision-making: The Chief Marketing Officer has authority to

• Launch marketing strategies and programs
• Apply quantifiable objectives and metrics to marketing activities
• Establish key metrics to the company’s overall marketing success (KPIs)
• Establish branding standards and take a stand for compliance
• Launch awareness building activities
• Measure brand recognition and influence

Qualifications – Education:

Relevant Education

Qualifications – Years of experience in given areas:

8 - 10 years of work experience

• 7 years of well-rounded marketing and business development
• Increasing levels of responsibility
• 7 – 8 years’ experience as a manager

Experience in Digital Financial Services is a major plus

Experience in a for-profit business is a plus

Experience in financial services is a plus

Experience in technology or e-service business is a plus

Experience in a startup or new business is a plus

Qualifications – knowledge, skills, experiences:

Leadership: is able to

1. Apply general business and marketing knowledge; apply knowledge of and insight about Kthe company and its ecosystem
2. Contribute to alignment and communication of the company's vision and mission
3. Contribute to the overall business strategy & translate the business strategy into action – business or annual plans
4. Ensure direct reports know the purpose & context for their work
5. Think strategically in everyday operations
6. Drive for results directly and through direct reports
7. Develop and sustain a sound and positive organizational culture
8. Set goals, standards, priorities
9. Inspire, motivate others at all levels:
10. Create a sense of urgency and a drive toward timeliness
11. Connect and communicate with employees throughout the organization
12. Innovate and/or foster innovation – services, processes, problem-solving
13. Lead others to learn and improve the business continuously
14. Take a stand when required, even if it is unfamiliar or unpopular
15. Deal with ambiguity and uncertainty & stay calm under pressure, stress and change
16. Develop the organization’s talent, across the board
17. Lead change at multiple levels: team, department, company
18. Lead proactively

Management – business, operations: is able to

1. Collaborate with peers and ensure direct reports act collaboratively
2. Develop, implement, and monitor budgets
3. Make decisions and solve problems; ensure direct reports do the same
4. Assess and take appropriate business risks; support direct reports to do the same
5. Influence and negotiate with external stakeholders, peers
6. Give direction to and establish priorities
7. Plan, drive execution of plans
8. Monitor, measure and analyze department performance and results
9. Report on the progress & results of work
10. Develop, upgrade and manage operating policies, processes, procedures
11. Manage change; support direct reports in managing change
12. Create and manage teams
13. Find and allocate resources

Management – people: is able to

1. Engage and build relationships with direct reports
2. Define roles, assign suitable people to roles and tasks
3. Set goals, expectations and performance standards
4. Provide direction, prioritization and support
5. Delegate and give direct reports autonomy
6. Involve direct reports in planning, solving problems, improving work processes
7. Provide support, information, resources to and remove obstacles
8. Motivate, recognize and reward strong performance
9. Monitor direct reports’ individual performance
10. Give feedback and coach
11. Confront performance or behavior problems directly and apply consequences
12. Have difficult conversations
13. Develop direct reports, ensure they receive training, and support their career interests
14. Manage conflict within one’s team
15. Provide contextual information for direct reports

Interpersonal

1. Build relationships with diverse groups: stakeholders, peers, department team
2. Relate professionally with high level leaders in all kinds of partner organizations
3. Build professional connections and networks at multiple levels within the business, and department
4. Show understanding of others’ work-related points of view, priorities, and needs
5. Influence others over whom he does not have authority to take desired or favorable action
6. Listen attentively

Professional:

1. Speak to internal and external groups
2. Communicate in person and in writing, formally and informally
3. Listen
4. Manage use of time, energy
5. Demonstrate high standards of professionalism in work output and in relating to employees and partners
6. Apply intellectual strength, learning and past experience to current work challenges
7. Learn in the moment and with reflection on experience
8. Exercise political “smarts” related to working with organizations and individual leaders
9. Contribute to discussions
10. Follow up on commitments and hold oneself accountable
11. Show a consistently high level of customer focus
12. Adapt to change

Technical / domain-specific: is able to

1. Bring vision to marketing
2. Prepare overall marketing and communications strategies and implementation plans.
3. Develop marketing and communication programs
4. Apply quantifiable objectives and metrics for marketing programs
5. Apply data and analytics
6. Develop and apply key metrics
7. Build a brand and associated stories
8. Creation and production of designs, content and campaigns for branding
9. Align employees, partners, donors, agents, distributors, other stakeholders with the brand
10. Ensure that brand standards are maintained
11. Establish a web presence
12. Ensure that social media presence is established, that social media-based campaigns are implemented.
13. Develop activities to build awareness of products and services, of leadership position
14. Build and leverage connections to reach influencers, gain their support
15. Measure recognition and influence
16. Create, execute a stakeholder communications strategy
17. Design and implement a donor communication plan
18. Translate understanding of changing market dynamics into actionable strategies
19. Work with a variety of traditional and modern marketing and communications functions
20. Apply knowledge of all aspects of print and broadcast materials production

Character

• Stylishness, creativity, imagination, flair
• Innovativeness
• Intellectual strength
• Action-oriented, results-driven
• Drive, initiative
• Perseverance
• Enthusiasm, energy
• Organization, multi-tasking

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