Marketing Manager, Mobile

  • Seattle, WA
  • Full-time

Company Description

Join the WhitePages Team!

 

Do you know WhitePages?  No….not the phone book company!  WhitePages is a top 40 website that has over 40 million unique monthly users and powers 2 billion searches per year.  We are also a leader in mobile consumer products, with Top 10 iPhone and Android mobile applications, Current Caller ID (which earned TIME Magazine’s Top 10 apps of 2012 honors), an innovative mobile website and continued industry leadership in launching mobile offers to consumers.   

For more information, please visit www.whitepages.com, www.whitepagesinc.com, www.whitepages.ca, and the WhitePages blog.

We are an equal opportunity employer.

Job Description

We’re looking for a skilled Mobile Marketing Manager to become an integral part of the mobile team, leading efforts to acquire and retain users of WhitePages mobile products across iOS, Android, Mobile Web and other mobile platforms. 

 

You will be in charge of managing the mobile marketing budget and will concept, manage and optimize scalable mobile marketing campaigns.   The fun starts with the development, optimization, analyzing and reporting on mobile pay-per-click, cost per download, search engine optimization and other mobile marketing campaigns in channels such as Google AdWords, display networks, Facebook, SMS and in-house advertising on WhitePages properties. You will have the pleasure of preparing weekly reporting dashboards for products and campaigns as well as providing an analysis of key trends.  You will bring a knowledge of and passion for mobile consumer products along with demonstrated success in executing and managing marketing campaigns. Your efforts will result in new users acquired, campaign profitability/return on investment and ongoing increased usage.

Qualifications

If you have 4-5 years marketing with at least 1 year of mobile marketing with experience in pay-per-click, cost per download, app store SEO, social media and other marketing channels, we want to talk to you! 

We are looking for someone that has proven success driving new user acquisition and optimizing campaign results, ideally for mobile app downloads, a strong analytical acumen to track, report and optimize marketing and product performance, and advanced proficiency in Excel.  Familiar with SQL?  That would be cool, too!  Most of all, you have a great sense of humor and have the ability to provide creative direction in an open and collaborative environment.

Additional Information

We're headquartered in the heart of downtown Seattle, and that's where we work our magic. We've got sales folks across the country, including an office in New York. We have strong company values and a culture to match and would love to share why ours is an opportunity worth considering. We appreciate and respect diversity, and are an equal opportunity employer. And if you're a little bit quirky - you'll fit in just fine!