Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

As Regional Manager, Consumer, you are responsible for driving capital efficient growth by improving our consumer experience by focusing on one or multiple Consumer topics such as Loyalty, Pricing & Incentives and Discovery within your designated region. Your focus will be to execute, track and monitor initiatives to improve our consumer engagement, making our users come back to our platform again and again, excited with the service and experience they have with Wolt. This role requires a perfect mix of analytical mindset and creative thinking.

Reporting to the Regional Head of Consumer Business, Germany and will play a key role driving our consumer success within Germany, working closely together with various other stakeholders, especially in Marketing, Merchant team as well as broader Global Consumer team. 

Responsibilities:

• Own regionally one or multiple of the following Consumer topics: i) Discovery, ii) Loyalty (Wolt+, Wolt Rewards) and iii) Pricing & Incentives. Below are examples of areas that you might lead.

• You might execute Discovery initiatives and performance tracking across one of our regions, and use it to drive our business goals including topline growth profitability, as well as strategic priorities, such as New Verticals growth.

• Define the right content, right audiences and right occasions in our Discovery, collaborating with stakeholders in Marketing and Ads. Build audiences and targeting, run AB testing, build dashboards, analyze data, monitor results, provide updates on results to senior stakeholders, and find performance improvement opportunities. Work with the global Cx team and Marketing team to enable best possible support for our big campaigns. 

• You might own the performance of our Consumer Loyalty (Wolt+ & Wolt Rewards) on a regional level, including growth and profitability of the programs. Optimize the value proposition through areas such as benefits, partnerships, pricing, merchant portfolio. Define the right pricing, program manage exclusive promotions campaigns, understand the value proposition of the competition and make our program shine for our users!

• Understand which types of incentives to use regionally to maximize our business success. Define the right type of promotions and visuals that work in our specific markets. Ensure our Consumer Pricing is optimized to drive capital efficient growth, by understanding price sensitivities as well as test hypotheses to run with the central pricing team.

• Master’s or Bachelor's degree in business, marketing, data science or a related field.

• Previous experience in consumer business, product operations and growth 

• Strong analytical skills with the ability to analyze and interpret data to inform decisions, SQL knowledge is a plus.

• Strong attention to detail and ability to manage multiple projects simultaneously.

• Excellent communication skills, both verbal and written, with the ability to communicate technical information to non-technical stakeholders.

• Experience with data visualization tools such as Tableau, Looker Power BI is a plus.

• Ability to work independently and collaboratively with cross-functional teams in a fast-paced environment.

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!