Director of Upstream Marketing - Medical Device

  • San Antonio, San Antonio, TX, us
  • Full-time

Job Description

The Director of Upstream Marketing has primary responsibility for determining the product development and investment strategy across a growing product line of the business.. This role will be responsible for ensuring that the business maintains the right cadence of innovation and launches in order to maintain the impressive growth trajectory. This position will be responsible for building and leading a team of product managers.

Strategic Development

  • Creates multi-year strategic growth plans and a robust global product roadmap, drives alignment on strategy with Sr. Leadership and R&D peers
  • Translate the business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide.
  • Create global market overview maps of key applications and technologies
    • Identify and predict strategic competitive plays and market positioning.
      • Map out competitive strategy and develop / execute strategy to advance the business
      • Bring a creative and innovative approach to one’s work to differentiate company products from competitors in the marketplace
  • Develop a deep understanding of customer needs, market trends, technology trends, identification and assessment of significant growth opportunities, and create strategies that deliver profitable market share. Identify and execute market research activities to drive business platform/portfolio decisions
  • Analyze qualitative and quantitative market data in order to identify trends in the market and thereby, translate these trends into business opportunities and actions
  • Identify and pursue incremental growth opportunities (new markets, new channels, regional opportunities, tech uses, etc.) outside and within the existing portfolio
  • Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products
  • Create a relevant and differentiating global value proposition
  • Identify strategic positioning of product platform
  • Identify immediate, midterm and long term product gaps within the portfolio and provide solutions to fill the gaps
    • Complete business plans by analyzing different operating models and distribution channels
    • Complete financial modeling in support of business plan proposal
    • Identify key growth areas and key applications
    • Innovation, New Product Development & Portfolio Management
  • Identify Product Strategy
    • Determine / prioritize key unmet needs and opportunities
    • Lead team in defining market opportunities
    • Leads cross-functional team to ensure resource allocations and focus consistent with the needs of the business
    • Work with Downstream Marketing colleagues to develop pre-launch marketing conditioning plans and product launch plans.
    • Collaborate with the Global, U.S. and International regional leadership to ensure visibility and financial ownership for new products in development
  • Create a portfolio management process that allows the company to analyze and manage the total investment portfolio.
    • Partner with stakeholders to develop processes and tools to effectively manage the business needs for different classifications of investments and projects
    • Develop consistent approaches to project proposals, market models, metrics (ROIs, NPVs) and market assumptions to enable strategic discussions and informed decisions


General Qualifications

  • Must be able to communicate vision and win others over to a unified strategy
  • Strong leader and partner
  • Bachelor's degree in Business Administration, Marketing, Program Management or equivalent. MBA preferred.
  • Eight to ten (8-10) years of progressively more responsible business experience in a class III medical device company or equivalent, including product, market or program management experience.
  • A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
  • Chronic pain or Neuromodulation experience preferred.
  • Demonstrated experience at a leadership level.
  • A thorough understanding of marketing, strategy and M&A processes
  • Strong device business acumen, strategic thinking, commercial focus and customer skills.
  • Exceptional project management skills.
  • Ability to foster collaboration, influence others outside of reporting structure and work collaboratively across a matrix structure.
  • Analytical skills enabling financial modeling, business analysis and progress tracking and visibility.
  • Ability to work with US and International internal and external stakeholders.
  • Ability to predict, prevent/identify and address obstacles impeding progress.
  • Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
  • Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team.
  • Demonstrated working knowledge of frequently used personal computer programs and applications, such as, Microsoft Office. Must be adept at handling multiple assignments and accomplish these projects within budgetary guidelines.
  • Works closely with Product Marketing, Program Management, Clinical Affairs, US and International Marketing.
  • Experience working in a broader enterprise/cross division business unit model preferred.
  • Ability to work in a highly matrixed and geographically diverse business environment.
  • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
  • Ability to work effectively within a team in a fast-paced changing environment.
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
  • Multi-tasks, prioritizes and meets deadlines in timely manner.
  • Strong organizational, planning, and follow-up skills and ability to hold others accountable.
  • Ability to travel approximately 30%, including internationally.
  • Ability to maintain regular and predictable attendance.



Additional Information

$165,000 -$200,000 plus 20% bonus and great benefits