Senior Director, Product, New Markets

  • 153 Townsend St, San Francisco, CA 94107, USA
  • Full-time

Job Description


Ancestry is currently seeking a product thought leader focused on defining and delivering a mobile-centric product strategy to engage new customers across Ancestry’s product offerings. Ancestry’s global reach is expanding. Working collaboratively with business stakeholders across geos, you will grow and lead a team of talented product managers to swiftly identify, define and deliver new products and services to customers. This position reports to our VP of Product. 

This position is based in our San Francisco office.

What you will do


  • Define a roadmap to deliver core product experiences that will attract new customer segments and engage all users in rich, content-driven experiences
  • Establish a framework to align mobile applications to customers and use cases across the company
  • Drive feature development that leverages Ancestry assets and builds a foundation for social sharing and engagement
  • Explore the extension of core capabilities and value proposition to customers in new markets
  • Accelerate time to value for an ever-broader array of customers
  • Work with internal stakeholders to utilize internal assets and maximize leverage for the business overall
  • Engage external partners to accelerate development and maximize distribution of mobile experiences
  • Develop a PM team that exemplifies agile best practices at scale - using detailed epics and user stories to ship great products - often leading by example
  • Build strong working relationships and fundamental alignment with peers in UX, ENG, DNA Science, and Marketing
  • Define and communicate clear success criteria for apps and features
  • Establish a robust framework for A/B or multivariate testing
  • Work with PR, Marketing, and Member Services to manage launch cycles end-to-end




Who you are:

  • 10+ years of consumer experience with 5+ years in mobile product management for leading consumer brands
  • Experience successfully launching new mobile applications in international markets
  • Deep understanding of Android and iOS app stores and approval processes
  • Familiarity with toolset and techniques for user and app analytics across mobile platforms
  • Strong writing skills to clearly articulate a vision/objectives and influence others towards them
  • Successful track record building and leading high performing teams
  • Fluent in the language and methods of a data-driven culture
  • Obsessed with customer understanding and measurable success
  • Effective communications skills, presentation techniques, meeting mechanics, and team building skills
  • Bachelor’s degree, preferably in STEM or economics; MBA preferred

Additional Information



Helping people discover their story is at the heart of ours. Ancestry is the largest provider of family history and personal DNA testing, harnessing a powerful combination of information, science and technology to help people discover their family history and stories that were never possible before. Ancestry’s suite of products includes: AncestryDNA, AncestryProGenealogists, Fold3,, Find a Grave,, and Rootsweb.

We offer excellent benefits and a competitive compensation package. For additional information, regarding our benefits and career information, please visit our website at


Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by as a result of the referral or through other means.


Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed (including religious dress and grooming practices), national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, and medical conditions related thereto), sexual orientation, gender, gender identity and expression, age (40 and older), mental or physical disability (including HIV and AIDS), medical condition (cancer and genetic characteristics), veteran status, citizenship, marital status, genetic information, or any other basis that is prohibited by applicable law. The Company also makes reasonable accommodations to applicants or employees with qualifying disabilities who request them and who otherwise meet the requirements of applicable law. If you would like to request an accommodation during the application process, please contact our Director of Recruiting. 

All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, Ancestry will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.

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