SEO Marketing Manager

  • San Francisco, CA, USA
  • Full-time

Job Description

Does building high-quality content at scale and helping optimize 2+ billion pages already indexed sound interesting? SEO is a critical channel at Ancestry and you will play a high-profile role within the organization.

Our SEO Marketing Manager assists the broader Search team to assess risk, optimize existing content and identify new SEO opportunities/capabilities across the suite of Ancestry brands. A data driven self-starter, our ideal candidates thirsts for knowledge that he/she can use to improve performance and achieve results. This role executes both current and new SEO tactics to drive year-over-year growth of the natural search channel as a whole. With your ability to quickly make data driven decisions, creatively think outside the box, and prioritize and drive multiple projects, you will effectively balance the technical needs of search engine bots with the functional needs of our human users.

What you will do:

  • Responsible for managing the SEO programs to conversion-based targets and working closely with the Paid Search team to maximize overall search ROI
  • Manage and drive our SEO content production process to rapidly publish valuable content at scale, establishing Ancestry as a dominant presence for any search query related to family history and consumer genomics

  • Perform regular site audits to ensure priority site sections are crawlable, are optimized for the proper keyword focus and provide users content/functionality to match searcher intent.

  • Act as an SEO evangelist by effectively communicating opportunities and risks across all parts of the organization

  • Use web analytics platform and SEO tools to monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics, through monthly and ad-hoc reports.

  • Provide SEO support to Product Management and Engineering teams for all ongoing web projects, including new product launches, page refreshes, site re-designs, analytics tools implementation and CMS rollouts.

  • Work closely with international country managers and sister brands to drive SEO performance across the Ancestry portfolio of websites


Who you are:

  • Minimum of 3+ years SEO experience, preferably managing large–scale websites  (i.e. millions of monthly visitors); e-commerce/online retail business or subscription-based service company highly preferred

  • Strong analytical skills with track record of managing to performance targets including experience with Google Analytics, Omniture, or other web analytics suites

  • Experience conducting data-driven SEO site audits and familiarity with tools such as Conductor Searchlight, BrightEdge, Botify, Screaming Frog, etc. a plus

  • Technical mindset with a working knowledge of HTML as well as a solid understanding of copywriting best practices

  • A self-starter and equally collaborative team player

  • Solid understanding of A/B testing, website usability and conversion optimization principles

  • B.S/B.A. degree in marketing or a related field

Additional Information

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.

For more information on what we do and why you would want to work at Ancestry, visit our careers

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by as a result of the referral or through other means.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)

All your information will be kept confidential according to EEO guidelines.