Senior Manager, Social Media

  • San Francisco, CA, USA
  • Full-time

Job Description

Based in our San Francisco office, our Senior Manager, Social Media will drive the strategy and executional excellence for Ancestry’s owned Social Media community and editorial content programs spanning multiple channels. Help Ancestry achieve our goal: Expand brand sentiment, product engagement, become a pre-eminent storyteller, and engage and grow our community to include new audiences across both family history and consumer genomics categories.

What you will do:

  • Strengthen the Ancestry social media strategy in order to scale community engagement, positive sentiment, and brand awareness

  • Innovate and ideate enriching content ideas to drive social reach, sharing and brand loyalty

  • Develop multichannel editorial calendar and owned content strategy in partnership with creative directors across YouTube, Facebook, Instagram, and Twitter.

  • Listen, learn and build a world class customer and social listening competency at Ancestry to inform our marketing initiatives and customer experience

  • Define, execute, measure, and optimize earned social media campaigns and tactics to support our brand goals and overall business growth goals and priorities

  • Be a subject matter expert in social media platform best practices, teaming up with our global leads to ensure we execute best-in-class programs, communications, customer service and continue to be a partner of choice with industry and agency partners

  • Ensure programs and content deliver against goals, commitments, and growth benchmarks for traffic, referrals and engagement and can be optimized for multiple channels and geographies via internal frameworks and collaboration with country contributors

  • Successfully collaborate with key internal teams, including member services, PR, marketing, product, HR, technology, and leadership to reach goals

  • Lead all global platform operations, community management best practices and resources, and social impact reporting

  • Leverage technology and tools to identify influencers and work cross functionally to nurture influencer relationships

  • Manage social media budget effectively and efficiently


Who you are:

  • Must have 8+ years experience in a corporate, marketing, or public relations, social media role in a Fortune 500 consumer brand with a sizeable community of at least 1M followers or more, with

  • A minimum of 5 years demonstrated success creating and managing successful social media campaigns, programs, and strategies in the B2C or DTC space; and

  • Exceptional interpersonal skills and the ability to build effective internal and external relationships and influence change

  • Experience managing programs, publishing and relationships via top platform tools such as Spredfast, Sprinklr, Hootsuite, Salesforce, Percolate, etc.

  • Self-starting with the ability to manage multiple projects simultaneously and autonomously

  • Bachelor’s Degree in marketing, communications, or related field required

Note: In addition to providing your resume, please include a cover letter of a few examples and site links of your social media work and describe your role within the project/campaign and the budget size managed for these projects.

Additional Information

We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.

For more information on what we do and why you would want to work at Ancestry, visit our careers

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by as a result of the referral or through other means.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)

All your information will be kept confidential according to EEO guidelines.