Senior Manager, Brand Experience & Planning, Health

  • San Francisco, CA, USA
  • Full-time

Company Description

When you join Ancestry, you join our family tree. Backed by history, science, and technology, we’re creating a new world of connection, innovation, and understanding. Whether it’s reuniting long-lost relatives through DNA or unearthing new family stories from historical records, Ancestry empowers life-changing experiences. With over 10 billion digitized historical records, 100 million family trees, and 14 million DNA kits sold, Ancestry is bringing the power of personal discovery to people around the world.
 

Job Description

The Opportunity

Reporting to our VP of Brand Experience and working closely with our Director of DNA Brand Experience, you will bring your knowledge and expertise of brand experience to life for our Health initiatives. You will manage the development and execution of brand experience marketing campaigns, working collaboratively across agency partners, internal and external production teams, and internal marketing channel teams. You will develop and manage streamlined processes for shaping Ancestry marketing campaigns and ensure all campaigns and promotions are on brand and result in significant brand attribution and credit.

This position is located in our San Francisco office, near the AT&T Ballpark, and one block from CalTrain.

What you will do:

  • Develop and execute messaging strategies about the benefits of Ancestry Health products and services. This includes developing creative briefs and leading the creative development process with internal and external creative teams.

  • Deliver monthly targets for DNA kits sales through multi-channel campaigns

  • Partner with Brand Experience and Planning team to develop the Integrated Marketing Calendar and programs that define the content strategy across all media and channels

  • Ensure that brand programs align with brand positioning, marketing strategies, and messaging objectives and are cohesively integrated across all customer touch points. Work with other Marketing leads to ensure seamless integration.

  • Build strong working relationships across the marketing organization, including Brand Media, Performance Media, CRM and Onsite Optimization ensuring that integrated plans deliver on both long-term and short-term business objectives

  • Drive marketing innovation by identifying, prioritizing and driving execution of new profitable growth opportunities

  • Identify and lead marketing process improvement opportunities within Integrated Marketing and across cross-functional partners as appropriate

Qualifications

Who You Are:  

  • 4+ years of progressive leadership experience and team development in marketing, with specific experience in consumer-driven brand marketing and digital/social media innovation and engagement

  • Strong background in content development storytelling, ideally for a leading consumer enthusiast-driven health brand.  

  • Experience building new categories and/or brands is preferred

  • Unique balance between analytical skills and creativity; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction while also able to deliver clear and compelling creative briefs and evaluate creative assets with constructive feedback

  • Proven track record in developing integrated marketing plans and optimizing marketing investment

  • Proactive, energetic, self-starter looking to have a significant impact on business success

  • Strong communications skills; highly collaborative with all levels of management

  • Experience working with and interpreting consumer insight and research

  • Balanced leadership style, a high level of intellectual agility and capacity for original thoughts along with the ability to set a clear vision

  • Ability to identify and align the team to focus and drive successful execution accordingly, via both direct and cross-functional resources

  • Proven ability to collaborate cross-functionally, within a fast-paced, entrepreneurial environment

  • Ability to thrive in an ambiguous environment

  • Bachelor’s degree required

Additional Information

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.
 
Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy,  sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law.   In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
 
All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

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