Director, E-Commerce Marketing and Sales

  • San Francisco, CA, USA
  • Full-time

Company Description

When you join Ancestry, you join our family tree. Backed by history, science, and technology, we’re creating a new world of connection, innovation, and understanding. Whether it’s reuniting long-lost relatives through DNA or unearthing new family stories from historical records, Ancestry empowers life-changing experiences. With over 10 billion digitized historical records, 100 million family trees, and 14 million DNA kits sold, Ancestry is bringing the power of personal discovery to people around the world.

Job Description

Ancestry is looking for an experienced Amazon and e-tail rockstar to join our team and lead the expansion and optimization of Ancestry throughout our global partner channels.

The Opportunity

As part of the Commercialization team, you will have the experience and drive to own Ancestry’s expansion within the Amazon ecosystem and aggressively grow partnerships with major e-tail (ecommerce) partners.  From working directly with Amazon, managing the Amazon marketing channel, to leading cross-functional infrastructure development within Ancestry, the Director, E-Commerce will demonstrate the ability to lead and grow these critical marketing channels.

What You Will Do

  • Set and drive overall strategy for growing Ancestry sales on Amazon

  • Own Ancestry’s seller relationship with Amazon – communication, negotiation, navigating processes and finding solutions

  • Lead expansion into and optimization of international Amazon sales

  • Provide constant analysis of customer data and how Ancestry can better meet the needs of customers purchasing our products on Amazon

  • Oversee product page optimization to maximize product exposure, maintain top organic search rankings and increase conversion rates

  • Optimization of all Amazon account and backend settings

  • Manage paid SEM channel and display advertising spend within the Amazon ecosystem with a laser focus on spend efficacy

  • Monitor and respond to competitive activity

  • Monitor customer feedback and garner top-notch ratings

  • Provide weekly sales and analytics reporting

  • Coordinate with supply chain teams to improve business logistics

  • Collaborate with other Marketing teams to create compelling campaign

  • Work across US, UK, CA, SE to scale Amazon globally

  • Build and launch strategic e-tail partnerships to expand Ancestry’s distribution networks



  • Experience implementing best practices for large brands on Amazon

  • Demonstrate an intimate awareness of how Amazon operates and what it takes to be a successful seller within their environment

  • Self-starter with the ability to own and lead initiatives within an organization

  • Experience building and leading teams

  • Possess strong communication, collaboration, and analytical skills

  • Strong digital marketing skills


Additional Information

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy,  sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law.   In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.