5 Best Employer Brands on Pinterest

Pinterest is the number one social network for women aged 18-34.  The average Pinterest user spends 98 minutes per month on the site. The site’s visitor and its website traffic makes Pinterest attractive to the consumer products companies as valuable option to drives sales and conversations about their brand. Pinterest is also generating conversations from recruiters, hiring managers, and job seekers alike as visual images are becoming an increasingly popular storytelling tool in recruitment and workfore marketing circles.
Once you determine the conversations that may or may not be happening with your employer brand on Pinterest and if the audience matches your target candidate audience, it’s time to take a look at other brands that are sharing details about company job openings, company culture, and employment branding.

Check out the Top 5 Pinterest Accounts for Recruiting Talent:

5. The New Traditionalists.  Furniture company located in new York city uses their funky and unique style to help recruit employees to their organization through Pinterest.


4. WIU Careers.  A university career services department that provides career advice and assistance for both students and alumni on Pinterest.  Their boards provide insights into the organization but also help for the job seeker.


3. Flex Jobs. Niche job board for the telecommuting and freelance comunity are taking notice of Pinterest and the opportunity for job distribution, SEO and web traffic benefits it provides as well as the reputation one can build with passive and active job seekers.


2. GE Careers.  General Electric not only has a strong employer brand, but their use of Pinterest board to tell a story about their organization and the diverse programs and projects that make up the company that are very compelling.

Taco Bell Careers.  The restaurant industry often times in my mind adapts very quickly to the ever-changing social media and technology landscape when it comes the field of employer branding and workforce marketing.  Taco Bell’s Pinterest boards don’t disappoint.

The bottom line is that Pinterest is still early in its consumer branding and marketing stage.  These 5 companies are on the right employer branding path. This means that many companies – while interested – are still taking a wait and see approach over experimentation when developing their employment brand strategy when it comes to recruiting on Pinterest.  Is your organization using Pinterest to reach this audience for candidate and workforce marketing purposes?  If so, I’d love for you to leave a comment below and share your company’s Pinterest page.

Jessica Miller-Merrell, SPHR is a workplace technology and social media analyst who is the chief blogger at the leading HR and workplace blog, Blogging4Jobs.  You can follow Jessica’s pinning passions at @blogging4jobs


Watch the product tour to see how our enterprise recruiting software can empower you to find, engage and hire great talent.
Share on LinkedInTweet about this on TwitterShare on FacebookShare on Google+
@blogging4jobs blogs
Jessica Miller-Merrell Jessica Miller-Merrell, SPHR is a HR consultant, new media strategist, and author who writes at Blogging4Jobs. Jessica is the host of Job Search Secrets, an internet television show for job seekers.
More posts

The 4 Best Rejection Strategies to Improve Your Company’s Brand

Ahh rejection: it’s the bane of recruitment. No matter the situation, rejection hurts, and we’ve all faced it. But being rejected is just as hard as delivering a rejection.

Even if you have to pare down the applicant pool, we’re not expecting you to reject every single applicant who has applied for your job. Yet, any applicant that progresses in your hiring process, even just to stage one, wants to be informed of their position – or lack thereof. You wouldn’t want a candidate to not turn up to an interview without letting you know, so why do the same to them? Communicating a candidate’s status is essential to your employer brand, and will help you get more qualified candidates in the long run.

But when you’re ready to actually reject a candidate, here are some tips to make sure you do it in a way that keeps the door open for future candidates, or when that candidate shows up later with the resume you actually want. Lizzi Hart of the Graduate Recruitment Bureau explains all: read more…

Maximizing LinkedIn’s Blogging Feature For Branding

When LinkedIn added a blogging platform (a.k.a. long-form posting) as a way to keep members coming back – they changed the mindset of those who only visit LinkedIn when something major happens in their professional lives. Influencers, who were selected by LinkedIn, published thousands of posts that were viewed millions of times. These days, you no longer need to be an official Influencer to make your content visible via this platform. LinkedIn has made long form publishing available to all members. It is a significant step in transforming the profile from an online resume into a comprehensive personal branding platform. read more…