In today’s tight labor market, hiring has become a top issue for HR leaders and even CEOs. Career sites are a crucial tool in the fight for talent. Traditional career sites used to be static web pages with a nice video and job listings, but that’s not good enough these days. I’ve seen countless examples of companies spending lots of money advertising open positions to find great candidates, but falling short when candidates visit career pages that are hard to navigate and boring. Month after month, this leads to low conversion rates while pressure continues to grow for hiring teams.
A strong career site is the front door to a successful recruiting strategy. It’s where Hiring Success starts. The site creates a first impression, representing the company’s brand and culture, and giving candidates a sense of what it’s like to work there. The problem is that career sites have typically been an afterthought; sometimes they are delegated to an overworked website team who don’t prioritize recruiting needs, or companies deploy the basic career site functionality that comes with HCM software. That might work for the simple task of posting jobs, but it doesn’t help with breaking through on the search engines or getting candidates to push the apply button once they do arrive.
That’s why I’m excited to announce that SmartRecruiters has acquired Attrax. Attrax is a leader in career sites, and has worked with customers to improve candidate traffic and conversion, with some amazing results. They do this by providing simple to use but powerful site building tools that recruiting teams can use directly. The resulting sites have dynamic and personalized content, and jobs can be automatically indexed by major search engines to make them easier to find. And, when candidates are truly engaged from start to finish, return on investment becomes that much higher. In this war for talent, we’re ready to help our customers win!
But for me, the possibilities get even more exciting when we integrate these powerful Attrax career sites with the SmartRecruiters applicant tracking system that TA teams use to run the recruiting process. Just think, we can use information stored in SmartRecruiters, such as job posting priorities, hiring budget, or even candidate profiles, and update the career site in real time. We can take the data that we are collecting at each step of the recruiting process, including what we learn in the marketing phase, and get a better understanding of what is working and what is not. We can streamline candidate interactions, creating 1-click experiences to express interest or apply or even schedule an interview. The possibilities are endless. The integration of Attrax and SmartRecruiters will allow for the first time true Intelligent Career Sites that are optimized based on activity taking place in the ATS.
Today, the first impression of a candidate is usually not a handshake, it’s your career site. You have the opportunity to inspire curiosity and action. To showcase your employer brand, the impact of their potential role, and the social mission of your company. To create a connected experience from the first moment they meet you (“Hi”) to the moment you make a successful hire (“Hired”). I look forward to seeing what we can do together.
To learn more about SmartRecruiters Attrax, view our product page.