SmartRecruiters Hiring Success Journal

Build Your Employer Brand on Pinterest

Last month, I discussed Pinterest recruiting, providing a brief description on how the world’s fastest growing social network can be used for recruiting.  Like any social networking tool when it comes to engagement and relationships, conversations and engagement are key to building your employer brand.  On Pinterest, the conversations happens very differently than the more traditional social networks like Twitter and Facebook in that photos are “favorited” similar to Facebook’s “like” feature and re-pinned just like Twitter users RT or retweet messages sharing them with their Pinterest network.
 
One of the drawbacks to Pinterest is its lack of ability to search and connect by a user’s bio by keyword.  A growing percentage of user’s integrate their Facebook profiles and bios, making Google X-ray and Internet sourcing on Pinterest a more appealing recruiting and engagement option than on Facebook’s guarded network.
 
Pinterest offers an untapped and untested opportunity for companies looking to grow their network and relationships on a new social network. Recruiters can also search by keywords or topics contained within the comments or the photo description to engage targeted job seekers or candidates. Pinterest in my mind offers an important long-term strategy for employer branding that allows companies to be found by job seekers through viral sharing, key words, and other employer branding strategies.  Building your Pinterest network takes patience and time.  Here are four must use strategies to help expedite the employer brand and relationship building process on the hottest social network.

     

  • Keywords. 
     
    Include a robust keyword filled description. For example, if you are linking to your company’s day in the life video include not only the company name but specific positions and certifications that appeal to the target candidate’s audience.
     

  • Link to Your Job Posting or Career Page. 
     
    After a photo has been pinned to your board, select “edit” on your photo and add a link to you’re the specific job posting or landing page within your career page.  This allows job seekers or interested parties to connect directly with the pinned image you are sharing driving targeted traffic to the page.
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  • Shared & Group Boards.
     
    Create group boards by topic that appeal to customers, employees, or other recruiters to drive conversations as well as traffic to your targeted website pages, blog posts, and other online conversations. Add company brand ambassadors to a board by selecting the “add” option when viewing a specific board making it easier for others to find and share your pinned images, videos, and information.  Boards can be created by any topic.  Some examples include by position, a company culture board, an industry specific board, or by department giving your potential candidate a base a solid sense of your organization and what you stand for.
     

  • Pin-a-thon. 
     
    While Twitter chats and tweet-a-thons are common place in the Twitterverse to share job postings, company information, promotions, or blog posts, encourage your recruiters as well as employees to re-pin images sharing them with their own network.  Consider gamifiying the promotion and offer employees an incentive or employee referral opportunity if a candidate is sourced or hired as a direct result of the promotion.

 
Pinterest is new and untested in the social media, but Pinterest recruiting offers companies the ability to create their employer brand and own candidate experience using this new visual social networking site, potentially paving the road for great innovation within the recruiting and hiring industry.

 

Jessica Miller-Merrell, SPHR is a HR consultant, new media strategist, and author who writes at Blogging4JobsJessica is the host of Job Search Secrets, an internet television show for job seekers. Photo Credit 

 
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Jessica Miller-Merrell

Jessica Miller-Merrell, SPHR is a HR consultant, new media strategist, and author who writes at Blogging4Jobs. Jessica is the host of Job Search Secrets, an internet television show for job seekers.