Employer Branding

Employer branding denotes an organization’s reputation as an employer. Do people want to work for your company? Ultimately, you can only have a great employer brand if you have a great place to work, but a great place to work can always improve its employer brand. A great employer branding will attract great candidates.

The 4 Best Rejection Strategies to Improve Your Company’s Brand

Ahh rejection: it’s the bane of recruitment. No matter the situation, rejection hurts, and we’ve all faced it. But being rejected is just as hard as delivering a rejection.

Even if you have to pare down the applicant pool, we’re not expecting you to reject every single applicant who has applied for your job. Yet, any applicant that progresses in your hiring process, even just to stage one, wants to be informed of their position – or lack thereof. You wouldn’t want a candidate to not turn up to an interview without letting you know, so why do the same to them? Communicating a candidate’s status is essential to your employer brand, and will help you get more qualified candidates in the long run.

But when you’re ready to actually reject a candidate, here are some tips to make sure you do it in a way that keeps the door open for future candidates, or when that candidate shows up later with the resume you actually want. Lizzi Hart of the Graduate Recruitment Bureau explains all: read more…

Maximizing LinkedIn’s Blogging Feature For Branding

When LinkedIn added a blogging platform (a.k.a. long-form posting) as a way to keep members coming back – they changed the mindset of those who only visit LinkedIn when something major happens in their professional lives. Influencers, who were selected by LinkedIn, published thousands of posts that were viewed millions of times. These days, you no longer need to be an official Influencer to make your content visible via this platform. LinkedIn has made long form publishing available to all members. It is a significant step in transforming the profile from an online resume into a comprehensive personal branding platform. read more…

How Online Company Reviews Can Impact #Recruiting

Job candidates have never been in a better position to research potential employers, and employees have never been more empowered to spill it all when it comes to reviewing their current workplace. Sites like Glassdoor, Vault and CareerLeak give interview candidates and employees the unprecedented opportunity to share the inside scoop on what it’s really like to interview or work at a particular workplace; and this is leaving many employers feeling more than a little uncomfortable at the prospect of receiving public negative reviews. read more…

Reaching Your Customers: Why Recruiting Needs To Be An Extension Of Marketing

Job seeking and recruiting have changed forever. Technology has made a huge impact on talent acquisition in recent years. Long gone are the days of classified ads and sifting through faxed resumes to attract and identify that perfect candidate. Today, job seekers have gone beyond emailing resumes and cover letters and are now sharing professional profiles through social media, applying for jobs through mobile devices, and even submitting video cover letters. read more…

Employer Brand Or Candidate Experience?

What’s the difference between a great candidate experience and a deep, cohesive employer brand? Nothing. The two work hand in hand. One of the most powerful indicators is a stat from the latest Candidate Experience report, an annual pulse-taking on talent acquisition. The 2014 edition showed that 78.6% of job applicants made the decision to apply to an organization based on their own job search. Whatever they encounter on their own is what’s driving more than three-fourths of your candidates. read more…