Mobile recruiting, in its purest form, is the act of recruiting or engaging candidates on a mobile device. Using mobile devices to recruit candidates includes many different forms and involves many different devices, such as a smart phone, cell phone, tablet, or iTouch. Mobile recruiting can be the use of mobile devices for either the candidate or the recruiter, and it supplements any social and internet recruiting strategy. When making your company’s recruitment strategy, consider the many apps, technologies, and tools that already out there and developed for the company’s benefit.
Mobile recruiting involves any action or conversation regarding the job search using a mobile device. This could include an app that aids in candidate sourcing or pushes notifications when a candidate applies or schedules an interview, or even reads QR Code for use at job fairs. According to Mashable, mobile recruiting is on rise in the job seekers mind: 19% of job seekers use mobile devices to search for jobs, but 57% of job seekers would like to use mobile devices to search for jobs. Technology will catch up to the job seeker. While best practice of mobile recruiting is still evolving to candidate behavior, it is clear that companies should have a mobile recruiting strategy going forward.
“For employers, mobile is the new paradigm shift,” states mobile recruiting expert Michael Marlatt.
Tools exist to make the hiring and interview process easy and mobile-ready for the job seeker as well. These include mobile ready web sites, audio job listings, and text message alerts for job seekers who are mobile, active, and on the go. Mobile is especially appealing for this reason. Recruiters and companies can engage job seekers anywhere and at any time. A quick text message for a recruiter to alert a job seeker offers a real-time opportunity to engage. Job seekers don’t have to wait to be in front of a computer to apply, or receive email about a job. Job seekers want to be able to easily research and apply for your position without being tied to a computer.
Creating and executing a mobile recruiting campaign doesn’t have to be expensive. It can be as simple, complicated, inexpensive, or expensive as you wish it to be. Let’s start with easy, here are three budget friendly ways to leverage mobile recruiting:
- Schedule Candidate Interviews via Text. Enterprise text message systems serve as a form of CRM. Make it easy for your Generational Y candidate pool by scheduling and communicating the details regarding their interview via text. Offer to send interview location and directions via their cell phone linking to a simple Google Map. Candidates can easily create a route using their Maps app while also having the option to receive directions via emails.
- Make Applying & Research Easy. Your company must be easily accessible on mobile devices. As candidates have more choices – even in this current economic market – it’s important to make it easy for job seekers to learn more about your company, the company culture, and where they could fit in. This includes open jobs and details of what those jobs actually entail. Mobile formatted career sites make it easier for candidates to quickly view information. Also bear in mind that the traditional employee applications take an average of 45 minutes to complete. Using mobile technologies, and a professional profile, the application process can be snap, sometimes even 60 seconds or less. Consider not only the context of employee applications, but also in the context of building a talent community.
- Leverage Video. One of my most popular online activities via mobile is viewing video. As more people own smartphones and as smartphones get bigger and better, more and more video viewing will be on phones. Whether live streaming or a 5 minute day in the life video or employee testimonial, companies can leverage opportunities to engage their candidate base using the power of mobile video. Video provides insights into the environment and company culture that we can see and hear creating a lasting impact that goes beyond any job fair brochure.
The opportunities when it comes to recruiting using a mobile device are an unlimited as your imagination. Mobile recruiting doesn’t have to break the bank, with the right tools it can be effective and inexpensive when companies have a basic understanding of candidate bases’ habits and behaviors.
Jessica Miller-Merrell, SPHR is a HR consultant, new media strategist, and author who writes at Blogging4Jobs. Jessica is the host of Job Search Secrets, an internet television show for job seekers.