You’ve already heard the buzz around Berlin’s venture capital swarm. Now meet one of the fastest movers in the hive.
MoBerries is a Berlin-based HR AI technology company, founded in 2015. CEO Terence Hielscher developed the idea while working for one of both Europe and Southeast Asia’s predominant Venture Funds, having observed the value in establishing a shared talent pool for their portfolio network. After only six months, over 50 portfolio companies were actively sharing and referring candidates within the network. Together with his best friend from University, Mo Moubarak, and a trusted colleague from within the Venture Capital Fund that built StudiVZ, Andre Zayarni, MoBerries introduced itself to the German market.
Why is your product a necessary tool for any SmartRecruiters customer?
The fact that you are using SmartRecruiters means that your company is in a state of growth. MoBerries is today’s largest shared-talent platform and a new candidate sourcing channel for SR customers with over 10,000 weekly candidate referrals. The partner network consists of leading DAX and digital companies, as well as venture capital funds.
Briefly, on the back of a cocktail napkin, how does your product work?
MoBerries sources actively searching candidates to be placed in open positions in real time.
What does your product do that can’t be replicated?
The network effect. Every partner company contributes to an exclusive candidate pool, enabling partners to access quality applicants when they need them most. Over 10,000 referred and active candidates join the platform each week. Profiling candidates and companies alike helps drive matches based on a reinforced learning approach, derived from live interactions on the platform. The AI further uses neural network methodologies to source faster, by taking into account your feedback in order to identify the perfect company/candidate match. This is especially helpful for non-traditional roles where not all candidates have the prerequisite skills clearly represented in their CV.
How does your product help make the hiring process as easy as possible?
Traditional recruitment consists of three steps: Posting a position to job boards, screening candidates, and hiring the most suitable one. MoBerries eliminates the first two steps for its partners, and our platform identifies where talent can best unlock their potential based on predictive models centered around their interactions within the job market. Essentially, we are a scalable sports agent leveraging a technology to get people where they need to go, as fast as possible.
At what stage of growth are you, and where is that relative to how big you want to be?
MoBerries is rapidly expanding, already working with leading DAX companies, VC funds, and the majority of digital companies in Germany, as well as other European countries. Next step for us: Expansion to the US. We are driven by the mission to be the world’s leading shared talent platform.
How does your product compliment the SmartRecruiters TAS – philosophically and technologically?
SmartRecruiters and MoBerries share the same values, which are reflected in our talent acquisition (TA) strategies. Both of us see the market as an ecosystem within which we need to adapt. We are in the business of people, and people, as well as the greater marketplace, are in a constant state of change. To be able to keep up, sourcing tools & applicant tracking systems (ATS) alike need to be flexible and able to evolve to meet new market norms.
Offering a smart and effective solution is not merely about finding candidates a dream job, but how technology can help them build their dream career. To ensure integrity, both solutions work in parallel towards a transparent, honest and feedback driven marketplace.
What led you to partner with SmartRecruiters?
HR is becoming more and more consolidated, and the best providers find ways to come together to form a recruiting stack. A company should be about how to integrate these various services seamlessly and provide the most robust HR experience. As a sourcing channel, we integrated because SmartRecruiters is all about the managing of talent and efforts of a company partner whereas we are about the analysis and optimization of talent sourcing. Not to sound cliche, but it really is all about people.
How long did it take to become integrated into the SR marketplace, and what were the obstacles or adjustments in that process?
From all the integrations we’ve run, this was one of the easiest. It took approximately 60 days.
What were some benefits of partnering with SR?
The main benefit is the consolidation of two tools for the end customers. By integrating our systems we provide a more seamless experience to hiring managers.
How long would it take for the average existing SR user to implement and take full advantage of your product?
The integration only takes seconds. You will have to be a member of MoBerries in order to take advantage of this integration and connect both accounts. For anyone interested in trying MoBerries we encourage you to reach out to us and your SR account manager. Once contacted you simply click a button under your MoBerries integration tab within your dashboard and you are ready to get started.
What do you see as the future of Talent Acquisition and how do you fit into it?
As the recruitment market starts to move at a more rapid pace, the onset of AI-based technologies are intended to work alongside humans in order to enable HR managers to focus their attention on the element of better marketing their firm and lasering in on the best fitting talent.
HR managers are becoming more like sports agents, understanding the importance of constantly reinventing the way they market their team, culture & vision. A technology stack allows them to focus on what they do best, and that is selling the brand to perspectives.
We want our B2B partners to hire faster by focusing their efforts on selling to the most suitable talent. We continue to build our technology stack around creating value for all parties, which in the end allows us to offer a smart and efficient online platform.