Are you tired of hearing about the social media networks and their importance to human resources? Well get over it. Social media is here to stay and the king of the hill right now is Facebook. Nearly a billion users all over the globe are registered and recently Facebook went public. Right now it’s only 8 years old. There are 7 billion people in the world, and 900 million of them are on Facebook; that’s remarkable. Let’s think about that for a moment.
20 years ago, the Internet was gaining momentum and there were those people that said it was a fad. They said they there is no way consumers will purchase items and make financial transaction through a virtual market place. Fast forward to today and it’s literally impossible to have a successful business without a web presence. Customers will not take you seriously if you don’t have a website. There is a point where potential employees will not take you seriously as an employer if you are not on Facebook; in many ways, we are already there.
You may think that last statement is a stretch but remember society’s becoming more and more comfortable sharing information and making transactions over the Internet with social media. Employer branding focuses on two things, social media and word of mouth. Facebook provides both. It’s a great way to monitor your brand and source for talent.
This “like us” strategy has filtered in the employee recruitment and engagement areas. Companies are creating corporate Facebook pages that can be used to research company culture and promote initiatives. Ever notice on those commercials how they ask you to “Like” us on Facebook for your chance to win a free Chimichanga? The value of “Liking” a product on Facebook is about $8 per like, but it only costs about $1 to produce . And when a consumer “shares” a promotional or advertisement, that’s worth about $14 each. That’s a huge return on the investment.
Let’s go a little deeper, 8 years is roughly a generation. Soon we will have a nation of workers that cannot imagine a world without Facebook. Even the kids graduating high school and college now-a-days are very social savvy networkers. When they enter the workplace they will look for work via Facebook. You’ll definitely need to stay updated on new ways to source and select talent, for instance you could use SmartRecruiters’ Facebook Hiring App, Careers Tab. The Career Tab allows you to create a tab on your corporate Facebook page for applicants to search for jobs and apply directly from Facebook, and it’s totally free. Every job posted through your free SmartRecruiters recruiting software will auto-populate to Facebook Careers Tab.
Facebook is a great way to help HR professionals creatively track brand strategies and find talent social employees. As stated earlier, the huge networking power of Facebook and the extremely low investment cost versus the extremely high return on investment makes not using its power a bigger disservice to your company. Job openings can be shared with thousands and thousands of Facebook fans almost instantaneously. As Zuckerberg continues to stretch the limits of social sharing by offering more ways to diversify Facebook, job seekers will become more comfortable using Facebook as a sourcing tool. SmartRecruiters’ Facebook Career Tabs gets the party started and makes this process cost effective and super simple.
Get ahead of the game when it comes to marketing your jobs on Social Media.