SmartRecruiters Blog

It’s All Good, Co.

Meet the company out to prove there aren’t “bad employers” or “bad candidates”, there’s just “bad fit.”   

Using a proprietary psychometric algorithm, Good&Co helps companies increase employee engagement, reduce turnover and make better hiring decisions, all the while empowering millions of employees to make smarter, more informed career decisions. Good&Co was founded in 2012, is headquartered in San Francisco, CA, and is part of the SmartRecruiters Marketplace family. We sat down with the senior product manager, Jay Jernigan to dig a bit deeper about what makes this quirky new startup tick.

What is the inspiration behind the company?

Good&Co was built around the idea that there are no bad employees or bad companies – just bad fit. Our free apps have helped companies, managers, and employees from every industry discover their strengths and learn how to build stronger, more productive workplace relationships.

What makes team Identity so important?

Hiring mistakes due to poor culture fit have huge financial and social implications. It’s demoralizing for employees, and incredibly expensive for employers. We designed our tools to help companies seamlessly add the right talent to high-performing teams without sacrificing productivity or sabotaging chemistry. That’s why we’re on a mission to create happier, more productive workplaces – a solution that not only helps people, but eventually impacts companies’ bottom lines. Our approach aims to fundamentally fix the human capital crisis by empowering both job seekers and companies with the information they need to make smarter, more informed job-matching decisions.

On a cocktail napkin – how does Good&Co work?

Our tools leverage psychometrics research, big data, and AI to enable companies and managers to make better-informed hiring and infrastructure decisions by identifying organizational strengths, based on company culture, to boost employee engagement and reduce turnover. Good&Co’s Proprietary Psychometric Algorithm (PPA) leverages over 30 years of research in career psychometrics and psychological analysis to provide quantified, science-backed culture insights for more than 10,000 companies worldwide. In short, we’ve discovered what elevates a candidate and a team from good to great.

Ok that’s at least both sides of a cocktail napkin. What do you see as the future of Talent Acquisition and Onboarding?

The quantification and understanding of human capital is currently one of the least efficient in our economy. As software and social connectedness transform the old world, the inevitable outcome will be global, efficient markets for human capital. That’s because creating value, now more than ever, depends on people’s talents and a deeper understanding of each other.

At Good&Co, we’re taking big steps in that direction: using influences of big data, quantified self, psychology, and social networks, we are creating inherently valuable data assets through authentic engagement. We’re creating a people-driven system to define, diagnose and evolve environments with purpose.

How can workplace integration of new hires make or break recruitment?

We know the process of hiring can be time-consuming, and hiring the wrong candidate can be costly and hinder success in today’s fast-paced work environment. Good&Co’s Teamwork Pro gives a better understanding of a candidate’s fit within your teams, with your hiring managers, and provides valuable engagement tools to ensure that your employees are happy in the workplace.

Why is Good&Co a necessary tool for a SmartRecruiters customer?

Candidate reports provide insights around eight distinct factors of personality, showing how a candidate might interact with others, their leadership style, and their approach to work. These insights compliment a standard resume, and help you choose the best candidates to shortlist, interview, and hire in today’s candidate-driven market.

How does Good&Co compliment the SmartRecruiters TAS?

Our reports offer key candidate insights to sift, sort, and match candidates quickly for your roles, saving you time compared to other assessment providers.  

What have been some benefits of partnering with SR?

The flexibility of the SmartRecruiters TAS provides recruiters and hiring managers the ability to introduce our Candidate Reports automatically at any stage of the recruitment process. Our reports offer sample interview questions tailored to the candidate’s individual insights, so you may want to request a candidate quiz prior to a phone screen, the first interview, or when a candidate is placed in your shortlist.  The flexibility of SmartRecruiters means you can tailor the timing to best suit your needs.

How long would it take for the average existing SR user to implement?

The process to add our reports to a candidate’s profile is quite simple – just select our complimentary assessment from the assessment menu. The quiz takes less than 20 minutes to complete, and most candidates are done within 48 hours. Your results are delivered immediately after the quiz is completed.

What would you say to a recent SmartRecruiters customer unsure about further integration into the SR Marketplace?

SmartRecruiters has a strong partner support team in place that can help answer any questions you might have, the API documentation is clear, well documented, and flexible to suit your needs.  

Peter Braun