SmartDreamers is a social media and job marketing platform that helps companies reach the candidates that don’t spend time on classical recruitment platforms.
Meet the companies vying for the title of Recruiting Startup Of The Year (RSOTY) at Hiring Success 18, in San Francisco, March 12-14. Register here! Your vote determines which six are flying to California to pitch their ideas to 1000+ Talent Acquisition leaders and puts them in the running for the grand prize.
One of these six will be selected by a group of C-Suite experts and industry analysts for the ultimate prize of a Gold Sponsorship to Hiring Success 19, worth $10,000, which includes a branded booth and dedicated demo-room for potential customers to interact with their product.
Founded by Adrian Cernat, this is an app that has already helped companies like Uber, Vodafone, Siemens, Orange, and IBM to smartly recruit talent. Before Adrian brings his tech-baby to Hiring Success 18, we caught up with him to see what brought him to this point on his way to Recruiting Startup of the Year.
Hi Adrian, great to meet you. What’s your company’s elevator pitch?
Integrated with the biggest ATS’s, SmartDreamers fits perfectly in the company’s recruitment software ecosystem and becomes the command center for recruitment marketing. Fortune 500 companies like Deutsche Bank, Amazon, Honeywell and many others use our product to streamline recruitment marketing.
What gave you the idea for your startup?
I was part of another startup, in the HR sector, where I was in contact with recruitment managers. They were all complaining about classical job portals, so I told myself there must be a better solution to reach candidates.
Of all industries to tackle, why recruiting?
It has the perfect mix for startups: a large market with big problems.
Fair enough. How do you envision your idea changing the talent acquisition landscape?
Companies will have to treat recruitment like they treat sales. Although an approach like this does lead to a complex process. It is not that easy to advertise across the web, for example. We can see a growing market for automation of other types, and we see a growing market for recruitment marketing automation as well.
What does ‘hiring success’ mean to you?
Setting right the recruitment funnel: from first contact, to retention, to word of mouth and employer branding.
What’s the main role of technology in hiring?
Increased efficiency and a better experience in the recruitment process, both for recruiters and candidates.