Marketing to the SMB buyer is complex and filled with nuance. “Small” deceivingly hides the fact that there are almost as many ways to modify messages for this market as there are thousands of different kinds of businesses.
We understand this challenge, and at our inaugural event InfluenceHR on May 13, we’re going to be talking about disruption and innovation. We’re not leaving SMB out of the mix.
InfluenceHR is going to bring you marketing insight from experts who are reaching the SMB market each day. These are industry experts and CEOs who know what they’re talking about.
In HR Technology and the SMB Market — Who, What and How, a panel of HR technology leaders experienced in the SMB market will discuss key issues and challenges of marketing and selling to the SMB buyer — and will offer their expert opinions on which approaches, strategies, and tactics lead to success. Panelists include SmartRecruiters’ Jerome Ternynck, HR Tech’s Steve Boese, BambooHR’s Erin Jacobs, SumTotal’s Steve Parker, and Talent Technology’s James Thomas.
We’re honored that Jerome from SmartRecruiters is participating because his vision is changing the way companies go to market. SmartRecruiters’ free pricing model has allowed their customers to spend HR dollars on other areas of the business that matter. It’s not just about saying HR can focus on strategy — it’s making that a reality.
In addition to that, SmartRecruiters has a customer-driven and candidate-driven design model. These two things, combined with a commitment to Zero Unemployment, means that SmartRecruiters is ahead of its competition when understanding the marketplace.
InfluenceHR is one day that will make a difference in the lives of marketing professionals. And by making a difference with these professionals, the end game is to educate and elevate HR professionals and give them better choices for products and services. We want HR to be in the business of attracting, retaining and engaging the best possible talent. SmartRecruiters does that, which is why it’s our honor to include them in our inaugural event.
George LaRocque is the leading strategist and go-to-market consultant for HR-related technology and the human capital management (HCM) marketplace. He has personally launched market-leading HR technology brands to profitability, funding or both. He is the president of LAROCQUE, a go-to-market consultancy, the operator and organizer of the InfluenceHR Conference, and the publisher of the #hrwins reports on Innovation in HR Technology.