There are currently 48.7 million Pinterest users. That’s a lot. Pinterest is a lifestyle board, and you might not guess immediately that is has the potential to be a powerful recruiting and employer branding tool. Pinterest gives employers an opportunity to be bigger than the product, it shows potential candidates, customers, and passer-bye’s what it is like when employees breathe their brand.
Brands that are sharing details about company job openings, company culture, and employment branding have a leg up in the war for talent. This means utilizing Pinterest in your recruitment strategy not just for sourcing but also for advertising job opportunities. These are the Top 5 Job Ads on Pinterest:
5. Rally House gets the holiday hiring spirit with this job ad! We all know there’s a significant spike in the labor market during the holidays to fill seasonal positions. Also, Pinterest is more heavily trafficked during the holidays for crafters and cooks alike looking for fun holiday projects. Rally House is a sports goods store, and while they may not be looking for crafters specifically, they’re expanding their talent pool.