Candidates expect to be treated as more than a reference number and companies are taking notice. Twitter connects people that would have never had access to each other and makes conversation as easy as 140 characters. Companies that are taking their recruiting efforts to Twitter know that finding talent can happen anytime. The really smart companies are taking their recruiting and employer branding to Twitter in a direct form – with Career’s handles.
These are the Top 8 Career Handles doing it right:
8. @AmtrackCareers wants you to learn more about their company than just open jobs. If you haven’t thought about riding with Amtrak before, you will now.
RT if you agree! RT @robertjcooper: It’s a great time to be working at Microsoft.
— Microsoft Careers (@MicrosoftJobs) June 12, 2013
— NPR Jobs (@NPRjobs) June 6, 2013
— eBay Inc. Careers (@eBayIncCareers) June 13, 2013
4. @BarclaysRoles emphasizes career development and wants professionals to take advantage of all opportunities. Their feed is about taking the next step.
— Barclays Careers (@BarclaysRoles) May 1, 2013
3. @BWWCareers is all about community and team. Buffalo Wild Wings shows us, just because you are a big business doesn’t mean you can’t be personable.
Words that describe our greeters: Energetic, Fun, Passionate, & Sports Fans. If these describe you it may be time to apply and become one.
— BWW Careers (@BWWCareers) June 13, 2013
2. @BoeingCareers is fulfilling dreams of anyone who once wanted to work on airplanes. Calling engineers, aviation specialists, and everyone else – Boeing is hiring.
— Boeing Careers (@BoeingCareers) June 4, 2013
Want to start your career at the home of the world’s most celebrated media brands? Meet @isabel_cnjobs who recruits across all junior roles.
— Condé Nast Careers (@CondeNastCareer) March 9, 2013
Just because you’ve created a career handle doesn’t mean you’re doing it right. Where’s the fun in an automated stream of job postings? Candidates want responses if they ask questions, they want information about the industry, your company story, and the people working there. They want the big picture. The best Twitter career handles are not limiting themselves to open positions, but opening themselves to conversation emphasizing transparency between businesses and the public (while marketing their brand).