SmartRecruiters Blog

Twitter Career Handles – 8 Companies to Learn From

Candidates expect to be treated as more than a reference number and companies are taking notice. Twitter connects people that would have never had access to each other and makes conversation as easy as 140 characters. Companies that are taking their recruiting efforts to Twitter know that finding talent can happen anytime. The really smart companies are taking their recruiting and employer branding to Twitter in a direct form – with Career’s handles.

These are the Top 8 Career Handles doing it right:

8. @AmtrackCareers wants you to learn more about their company than just open jobs. If you haven’t thought about riding with Amtrak before, you will now.



7. @MicrosoftCareers not only shares their #hotjobs but give a lesson in employer branding by showcasing current employees.



6. @NPRJobs knows they want candidates ready to be on the frontlines of the news. Their career handle tells applicants exactly what to expect.




5. @eBayIncCareers inspires potential candidates with great culture and job opportunities around the world. They want employees who are ready to lead.




4. @BarclaysRoles emphasizes career development and wants professionals to take advantage of all opportunities. Their feed is about taking the next step.




3. @BWWCareers is all about community and team. Buffalo Wild Wings shows us, just because you are a big business doesn’t mean you can’t be personable.


2. @BoeingCareers is fulfilling dreams of anyone who once wanted to work on airplanes. Calling engineers, aviation specialists, and everyone else – Boeing is hiring.


1. @CondeNastCareers shows candidates what it’s like to be part of one of the world’s most celebrated media brands. And they introduce their recruiters!


Just because you’ve created a career handle doesn’t mean you’re doing it right. Where’s the fun in an automated stream of job postings? Candidates want responses if they ask questions, they want information about the industry, your company story, and the people working there. They want the big picture. The best Twitter career handles are not limiting themselves to open positions, but opening themselves to conversation emphasizing transparency between businesses and the public (while marketing their brand).


See what they are saying on Twitter right now!

Lexie Forman-Ortiz

Lexie Forman-Ortiz is the Community Manager at SmartRecruiters.