We're looking for a great leader who can develop, create and drive Continuuity marketing. You will be a critical member of the Continuuity team, who is responsible for GTM, marcom, product marketing, online marketing, working with our PR team and everything in between!
It is important that you have a good understanding of the Hadoop ecosystem, from the underpinning infrastructure to the solutions that make harnessing this technology easier - so that you understand the competitive landscape, adjacent and cooperative technologies , differentiation opportunities, and positioning approaches that are critical for success.
You must be an aggressive self-starter who is eager to stretch their bounds - someone who loves to think at a strategic level and is able to execute like a machine. Responsibilities include general marketing strategy and approach, as well as execution against the plan.
- Email campaign creation, management and metrics tracking (using tools like Marketo)
- Collateral creation (sales collateral, white-papers, etc)
- Website approach - flow, content, demos, videos, blog
- Webinar management - attendee sourcing, content creation, schedule management
- Social media
- Lead generation and customer acquisition
- Outbound marketing to our customers (developers and decision makers)
- Ongoing funnel management
- Event planning and oversight