Our company continues to lead and help our clients to navigate in this new world of media engagement. We are continuously evaluating emerging opportunities and always exploring new ways to develop the most meaningful connections with consumers. We have a proven process in place that enables us to stay ahead of the curve. A process fueled by insights at every stage, guided by proprietary tools, and tracked, measured and refined across next generation business intelligence platforms. Social intelligence plays a critical role throughout our process. We are heavily invested in digital and social tools and technology, and constantly forging new partnerships with new and important players in the digital technology space.

Entrepreneurs have built our company into the largest and fastest-growing independent media services company in the world. We don't just understand all that it takes to drive a business on a daily basis, we live it. We understand the challenges faced by our clients on a daily basis. We are completely invested in their success and with them every step of the way.

The role of the Brand Strategy Supervisor is to guide the translation of marketing goals into strategic media solutions that grow our Client’s brands. The Supervisor uses their knowledge of industry trends, and the breadth of our consumer and channel insight resources to bring fresh thinking that goes the “extra mile” for their clients. Working under goals set by the Brand Group Director, the Supervisor will ensure all team’s projects are completed accurately and on time, and reflect both practical and strategic thinking. The Supervisor will also secure tools and training necessary for the professional development of the Assistant and Strategist/Sr. Strategist. 

Reports to: Associate Brand Group Director/Brand Group Director

Direct Reports: Brand Strategist/Sr. Brand Strategist

Main Responsibilities

Marketing Driven

Industry Related:

• Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends

• Begin to lead cross agency discussions with knowledge of industry

• Seek out external resources (ex: seminars, etc.) and leverage internal resources (i.e. learning and development programs such as speaker series, or management training) to advance knowledge base

• Actively reads trades/industry news to keep abreast of news and events that could impact our company, or the industry as a whole 

Client Focused:

Establish oneself as a key extension of the client’s marketing team.

• Understand the key drivers of both Client and Agency success

• Maintain firm understanding of all client’s products/services, marketing goals and objectives, media requirements, target consumer and budgets

• Work with Client to identify additional marketing challenges, and develop solutions that meet Clients needs, while advancing the agency’s interests

• Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

• Proactively inform clients of new media ideas or ways of thinking that might impact their business or plans and ensure the team is actively updating plans as any changes occur

• Understand relevant metrics to assess the health of Client business (i.e. A/S and ROI)

• Gain firm fluency in media trends and help lead Client’s understanding in how they impact the Client’s business

Media Strategy 

Guide the team in translating client goals into actionable steps and ensure strategic consistency across all elements of plan development and implementation.

Development:

• Implement marketing protocol as established by senior management, and guide Strategists understanding of it

• Work with Client to define Marketing goals and KPIs, and guide Strategist in translating them into to media objectives and strategies

• Direct research that will aid in the consumer insight gathering and strategic planning process

- Be able to interpret proprietary client research findings (ex: Segmentation Studies, Brand Health Studies) and use learnings to sharpen media recommendations 

- Fully understand how to use and apply internal (IZON, MRI…etc.) and external (4As, Persuadables, Mintel, etc.) resources 

- Be familiar with Company Proprietary tools such as CCRI, Blend or BrandRatings, as well as brand insight advancements to apply to client strategy, as directed by BGD 

- Identify opportunities to engage the Scout, Treehouse, WHERE and WHY teams, and serve as the main Brand Team liaison

• Maintain a clear understanding of each Brand’s target audience/ prospect in both marketing/ media planning and media buying terms

• Apply principles of planning including reach, frequency, efficiency and engagement measurement, etc. to plan recommendations

• Look to ensure recommendations are incorporating both existing/traditional media as well as emerging creative communication channels as applicable

• Oversee the development of media briefs and inputs (as applicable)

• Direct and oversee requests and communication to HMI Groups (OOH, Interactive, BGD’s) and to external media vendors

• Identify opportunities for cross-platform deals, where appropriate

• Supervise the translation of client objectives to HMI departments

• Ensure relevance of the brand communication strategy

• Using inputs from the Strategist, create and present strategic planning decks based on sound media principles

• Begin to act as cross agency lead with BGD

Implementation:

• Manage the signature and return of all Client authorizations

• Oversee the strategic and tactical execution of all planned media buys by the brand team including any added-value materials as needed

• Ensure the activation of approved media plan is being handled by the team in the timeline necessary to meet “in market” dates

Stewardship: 

Campaign performance:

• Ensure appropriate performance measures are in place (ex: Broadcast Post Analyses, Digital Campaign trackers, DR clearance analyses, etc.) and oversee the presentation of findings to the clients

• Ensure that post reports are issued to the team in agreed upon timeline, reviewed and issued to Client

Financial:

• Be fiscally responsible (client budgeting, internal cost controls)

• Ensure that the Brand team is gathering information for timely receipt/submission of estimate and final/reconciliation bills

• Loop in BGD and financial counterparts as well as activation team to correct any billing discrepancies

• Review monthly internal forecasts for accuracy before they are submitted to finance

Traffic:

• Ensure accuracy and timeliness of traffic instructions and provide solutions to any specific traffic challenges

Team Development

Direct and supervise work activities of Assistant Brand Strategist and Strategist/Sr. Strategist, and ensure all appropriate resources are utilized for their training and development

• Guide team in setting goals, project tasks & timelines, including anticipating obstacles.

• Balance team workload to avoid overload, and ensure all team members have challenging, level-appropriate projects and opportunities to learn new skills

• Assess individual capabilities in areas of media, marketing and computer skills to identify training needs for improved performance

• Educate team on HMI policies, and “best practice” processes and procedures, and ensure they are being followed

• Make sure team are trained on appropriate planning systems and tools

• Manage vacation requests and timesheets of Assistant and Strategist; review and provide approval or request changes on a timely basis

• Participate in the interview/selection process for candidates at the Assistant/Strategist level, and lead the development and administration of performance appraisals

• Seek opportunities to use individual’s skill sets in ways that lead to their success

• Train less seasoned media employees at HMI on media practices

• Manage review process of direct reports with BGD and ensure actions are being taken to help growth and keep BGD/MD informed of any staff developments

Miscellaneous

• Work with clients/BGD to establish and maintain communication protocol

• Be familiar with Client contracts and SOW to ensure proper execution of key components (ex: agency fees, traffic costs, travel policies, etc.)

• Ensure comprehensive and timely conference reports are issued for all meetings (internal/external)

• Keep BGD informed of upcoming meetings, and status of relevant assignments. Alert BGD on timely basis to any project issues, and offer responsible solutions.

• Ensure cross departmental relationships are developed and maintained at all appropriate levels of the brand team structure

• Assist in new business effort and maintain client case studies, as needed

Key Relationships

Internal:

• Ensure HMI’s Channel Planning Architecture is being followed by the Brand team

• Keep Brand Group Manager abreast of overall team workflow, project status, due dates

• Work effectively with counterparts in all other company departments to ensure brand goals are met

• Establish relationships with WHERE, WHY groups to identify opportunities to add value to plans

• Responsible for oversight and priority setting for the team

External:

• Develop a positive and close working with clients and partner agencies

• As appropriate, develop and maintain strong relationships with media partners

Desired Skills & Experience

Must Haves:

• Must have a strong integrated media planning track-record, with metrics to demonstrate ability, across multiple channels (TV, digital, etc.)

• 5-7 years of experience developing strategic media recommendations and stewarding media account projects

• Client management experience, specifically in a Client contact and leadership role

• Relevant category experience in Entertainment or Pharma is required. 

- Retail or other fast-paced category experience would be considered, but only secondarily.

• Experience at a top media agency 

• Motivated individual with a passion for pop culture and the media industry!

Preferred:

• Local (NY/Northeast) candidates are preferred, but a relocation will be considered on a case by case basis

• Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends - and helps lead Client’s understanding in how they impact the Client’s business

• Strong leadership and supervisory experience in terms of developing media professionals

• Proven ability to manage and develop a team of at least 1-2 people

Skills & Experience:

• Familiarity with marketing principles, analytics and concepts

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

• Experience and knowledge of media research and reporting resources

• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

• Advocate for HMI and HMI processes/policies

• Entrepreneurial spirit; possess the desire and ability identify opportunities to expand client/agency partnership

• Able to prioritize team projects and sets aggressive yet achievable performance goals for self and direct reports

• Dedicated team player with passion for presenting new ideas

• Foster strong working relationship with Brand and client teams

• Ability to effectively interact with HMI departments

• Maintains professional demeanor at all times

• Demonstrates strong work ethic, commitment to projects

• Maintains strong relationships with media partners

• Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking

• Maintain strong level of accuracy in all deliverables

• Establish atmosphere of trust among direct reports and looks to coach them to maximum potential

• Inspires and motivates action across departments and disciplines; fosters team building atmosphere

• Begins to contribute to the evolution/development of media strategy best practices of HMI

• Ability to generate ideas and actions that can produce tangible business results

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