Senior Marketing Officer

  • Full-time

Company Description

Join a fast growing startup and make a difference by contributing to our mission of helping the world’s largest supply chains become more sustainable. EcoVadis is seeking an experienced marketing executive who will be a key contributor to articulating the story of EcoVadis and its products to accelerate our growth.

We are seeking a savvy and creative B2B marketer to help drive our content-, target-account and event marketing efforts to accelerate our global expansion. This is a unique opportunity to contribute to the growth of an award-winning startup that is first-mover in the “Sustainable Supply Chain” space. You will be joining a team of over 40 nationalities, committed in improving social, environmental and ethical practices of companies worldwide. We are building on a phenomenal customer base of over 150 industry-leading enterprise clients such as Heineken, Nestlé, L’Oreal, Verizon, Johnson & Johnson, Nokia, GlaxoSmithKline and more.

Job Description

  • Together with the marketing, sales and executive leadership team, help define marketing strategy, adapt and tune the EcoVadis story, product messaging and value proposition with a focus on the European market. Overall goals are centered on generating marketing-qualified leads and nurturing them through the sales funnel.
  • Help oversee EcoVadis branding and communication used in events, videos, web pages, advertising, brochures, etc. and ensure messages and imagery are on-brand and consistent with the graphic charter.
  • Manage marketing projects including events, research, web and campaigns.
  • With the help of the team, conceive, write and/or edit content to inform, educate, and engage our main buying audiences each month to drive awareness, generate leads and nurture them through the funnel. Content will include campaign emails, web landing pages, blog posts, as well as contributing or editing case studies, white papers, research briefs, often collaborating with internal or external resources.
  • You should know how to take a great white paper or report and repurpose via several channels (blog posts, topic landing page, newsletter, social posts, poll or survey, etc.)
  • This role will have access to support resources for coordinating campaigns, events execution.
  • Engage with prospects, partners, industry influencers, press and others.

Qualifications

  • BA/BS degree. Masters/MBA is a strong plus
  • 5+ years experience in digital marketing, product marketing, and/or product
  • Management in B2B or SaaS software company
  • Experience with branding and visual/graphic communication
  • Excellent writing and communication skills -- both written and oral
  • Fluent in English. Additional languages are a plus
  • Mastery of MS office publishing tools
  • Proficiency with graphic software (e.g. Adobe Suite is ideal, or open source GiMP, InkScape, etc.)
  • Proficiency in content management systems (such as WordPress). You will be expected to create and launch new web pages, blog posts, emails and related campaigns etc.
  • Knowledge of optimizing content for SEO
  • Experience with marketing automation software (e.g. Pardot) is a major plus
  • Experience with marketing analytics, reporting and guiding marketing decisions (Web and campaign analytics, Excel etc.) and optimizing content for highest conversion

Additional Information

What EcoVadis offers:

  • A rare opportunity to get in and contribute meaningfully to a growing business: We have a solid foundation of over 150 global industry leaders as customers and 9 years of revenue growth, and yet only a few percent penetrated in our opportunity: the sky is the limit!
  • Exercise your initiative in an environment where your character as well as your ideas are valued
  • You will manage cross-functional projects with a fantastic, diverse team from 40+ countries
  • Friday drinks in our office
  • A career with a positive impact: Ultimately, we are striving to make the world more sustainable, and along the way you will develop or deepen your understanding of Sustainable Development and Sustainable Procurement

Beginning: As soon as possible

Duration: Full-time employment

Based in mid-town Manhattan in the WeWork space

Are you interested? Please apply directly online by clicking on the link below.

For more information about EcoVadis please visit our site: www.ecovadis.com

Keywords: Marketing; B2B; digital marketing; Brand Marketing; Content management; Saas; sustainable development; CSR

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