Demand Generation Strategist

  • Full-time

Company Description

Intelligent Demand, headquartered in Denver Colorado is a fast-growing digital marketing agency with proven capabilities in revenue growth strategy, integrated demand generation, marketing automation and CRM, content marketing and sales enablement. Our singular focus is the dramatic improvement of our clients' revenue. We offer a fun, flexible and fast-paced environment, and we’ve filled our building with smart, passionate marketers who are building a new-model marketing agency where culture, innovation and measurable results guide the way.

Job Description

Do you get pumped up to create customer-focused marketing strategy that integrates multiple channels? Do you geek out about using marketing technology to engage with targeted audiences and nurture them with highly relevant content? Do you thrive as part of a high performing, collaborative team?  If you’re excited about designing, implementing and measuring innovative, award-winning programs that drive revenue – We Need to Talk!

How you might spend your day:

•    Working side-by-side with clients to quickly understand their revenue situation, uncover actionable insights and connect the dots that form a winning, modern marketing strategy
•    Consulting with your fellow account team members and lead the creation of demand generation strategies and blueprints that will guide how we help our clients drive revenue
•    Working collaboratively with internal and external team members to drive understanding and alignment on program strategies while evangelizing best practices
•    Monitoring, measuring and tracking campaigns and programs for responsiveness/effectiveness
•    Evaluating results in a way that delivers business insights, and identifies opportunities, patterns and gaps
•    Adjusting demand generation programs based on what’s working (and what’s not) as uncovered by your reporting and analytics
•    Testing, learning, optimization – it’s what you live for!
•    Cutting loose with a joke to break up an intense day
•    Working with your team to absolutely delight your clients so that they tell everyone how awesome we are!

Qualifications

What you’ll bring to the table:

•    An undergraduate degree in business, integrated communications, marketing or closely related discipline
•    At least 3 years of experience working in a highly interactive, technology-driven marketing agency focused on demand generation programs
•    A rich portfolio that demonstrates your work across many industries, products, services and audiences
•    Proven experience creating ROI-driven marketing program strategy and you prove it with your hands-on experience with marketing automation - Marketo or Eloqua, Google Toolsets and CRM
•    Demonstrated strength in designing and executing integrated demand generation campaigns that engage, nurture and qualify highly targeted audiences and personas
•    Proficiency working with multi-channel strategies that include email, website, paid search, organic search, content marketing, social media, direct mail, traditional advertising, telemarketing and PR
•    A crazy passion for modern marketing – you can’t get enough of the trends, technology, and emerging best practices
•    A gift for collaborating to create impossible-to-ignore content that speaks directly to buyer personas rational needs and emotional drivers
•    The ability to get this far in our bullet-heavy document and not need a double espresso!

Additional Information

Working at ID is pretty great if you like this kind of stuff:

• A clear purpose and mission: we transform the way companies grow – and transform ourselves in the process

• You love learning: ID is a fantastic place to learn and practice real world modern marketing skills

• You want to be inspired by your co-workers: ID is filled with smart, talented people who know how to have fun while doing consequential things

• You like being trusted: we treat you like a grownup (i.e. largely self-directed, autonomy)

• You expect to be compensated fairly and recognized for your hard work: we pay people fairly and then we recognize people with bonuses and career opportunities when they kill it

• Benefits matter to you: health, vision, dental, 401K, 3 weeks paid off per year (to start), flexible work schedules, and telecommuting options

• You want to work in a fast-paced, growing company: we’re a technology-powered agency on the fast track to becoming a world class leader in our field– we love and need digital natives

• Culture matters to you: we have values and genuinely work to embody them every day. We’re not perfect, but we’re authentic, open, honest and we genuinely care.

Goldstone Partners is helping this high growth, fast moving firm find talented professionals who want to be a part of something big.  Please send your resume to us directly at success'at'goldstonepartners.com.  Principals only please.  Sponsorships cannot be supported at this time.