ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY

Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. We provide our clients with the most innovative digital marketing solutions in the market today, accomplishing client goals while delivering a maximum return on investment.

We are looking for a Public Relations (PR) Coordinator with prior (+2 years) of experience to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public. 

As a PR Coordinator, you should be an organized and cool-tempered professional who is able to organize a company's PR strategy. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you.

Your goal will be to cultivate a positive company image.

Responsibilities Include:

• Develop PR campaigns and media relations strategies
• Putting inSegment on the national and global scene as the premier digital marketing agency
• Ensuring inSegment and its brands are consistently and accurately portrayed across all media stages including the press, live events, speaking engagements, industry conferences, etc.
• Creating shareable digital content on social media channels including, but not limited to: Twitter, Facebook, Linkedin and WordPress Blogs
• Writing press releases and distributing press releases on digital channels such as BusinessWire
• Scheduling and attending speaking opportunities for inSegment and select client
• Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
• Seek opportunities for partnerships, sponsorships, and advertising
• Track media coverage and follow industry trends

Requirements: 

• Bachelors and/or Masters degree in Communication, Marketing, Public Relations, Media Communications, Journalism, English or similar concentrations
• Experience with digital newswires such as BusinessWire and PR Newswire or similar sites is a must
• Minimum of 2 years experience in a communications/PR agency, digital marketing agency, marketing, public relations or similar fields.  Applicants without this experience level will not be considered for the position.
• Experience with social media channels and strategy 

Company website - http://www.insegment.com

Resume must be accompanied by a cover letter and recent writing samples in order to be considered.