Marketing Manager - Customer Retention

  • Full-time

Company Description

Based in downtown San Francisco, we are Line2, an innovative cloud phone service that lets you talk, text and do business on any mobile device, from anywhere in the world. We are looking for a Marketing manager with prior retention marketing experience, data driven and positive attitude, to manage all the retention programs for Line2. This is a high-impact role where you’ll immediately see the results of your work while gaining broad exposure across a wide array of online marketing and product activities.

Job Description

  • Develop a deep understanding of Line2’s customers, demographics and usage
  • Identify areas of engagement improvement
  • Understand our customer lifecycle from beginning to end, UX 
  • Evaluate the lifetime customer experience
  • Develop strategies and programs to increase retention through engagement, satisfaction, advocacy, usage and communication
  • Implement those programs directly or by working with other groups, e.g. design, CS, content, etc.
  • Create, optimize, and evolve retention strategies to keep customers engaged and satisfied
  • Work closely with various teams to develop objectives
  • Distribute surveys and questionnaires to determine customer demographics and satisfaction

Qualifications

  • Minimum 3 years retention marketing experience at a high tech, B2B company, SaaS
  • Strong analytical skillset
  • Experience with email program tools such as MailChimp or Sendgrid
  • Experience with CRM tools such as Salesforce or HubSpot
  • Hands-on project management working with design, product, tech and content manager
  • Strong team player who thrives in a fast-paced environment.
  • A whatever-it-takes-to-get-the-job-done-right attitude
  • Experience marketing to small businesses and entrepreneurs
  • Experience working on the projects for mobile apps, web and cloud service 


Additional Information

PERKS

  • No suits here! Casual office with no attitudes.

  • Great location in downtown San Francisco - easy access by BART, Muni or Caltrain.

  • Work with an amazing team. We’re seasoned startup veterans and great human beings.

  • 15 Days of paid vacation.

  • Full health, dental and vision benefits.