Marketing and Media Data Analyst

  • Chiasso, Switzerland
  • Full-time

Company Description

lm group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry and we operate a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.

Every month, the Group touches 45 million users across all of its websites and mobile apps (in 17 languages and 40 countries) who search for and book their travel and leisure experiences with us. A team of more than 1,200 passionate people enjoy working with us, supporting our mission to provide a comprehensive and inspiring offering of travel related products and services.

Job Description

lm group is looking for a Marketing and Media Data Analyst for its Marketing & Media Analytics team within Business Intelligence department based in Chiasso.

The candidate will act within Media and Marketing perimeters supporting, inspiring and delivering data integrations, data models, analysis, reports and dashboards to help the  business look data in a comprehensive way, take proper decisions and steer directions of the units

 

Key Responsibilities

  • Understand stakeholders business areas and take ownership of their data needs - be able to influence and partner with them leveraging on an in-depth cross-functional data knowledge

  • Be able to perform and design ETL activities

  • Be able to extract from data actionable insights presenting them in a valuable way to a wider audience

  • Be able to build meaningful reports and dashboards to present and monitor business kpis

  • Design and drive data integrations between internal and external data sources

 

Skills and Experience

Essential

  • Bachelor or master degree in Statistics, Mathematics or Engineering

  • At least 2 years of experience as an Analyst with similar responsibilities in a digital company

  • Good knowledge in analytics and web analytics techniques, enabling to support the business, guiding company growth efforts and key business outcomes

  • Good interpersonal and communication skills

  • Good background in data visualisation tools

  • Strong knowledge in SQL and SQL like languages

  • Knowledge and application of an analytical programming language (e.g: Python, R, ..)

  • Fluent in English both written and verbal

  • Good knowledge of Excel and G-Suite

 

Desirable

  • Knowledge of most common Media and Marketing tools (e.g.: Google Analytics, Google Ads, Google Ad Manager, Google Campaign Manager, ...)

  • Knowledge of both buy and sell marketing principles, techniques and status of the arts within the industry

  • Experience in Python programming

  • Experience with TIBCO Spotfire

  • Experience with HP Vertica

 

Abilities/qualities

  • Analytical and data driven mindset: base your decisions on facts rather than opinions

  • Passionate about digital world, ambitious and motivated  with a can-do attitude

  • Open minded and proactiveness in problem solving

  • Strong communication skills with willingness to challenge existing processes and applications



 

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