PPC Executive

  • Full-time

Company Description

Lyst is a technology platform that revolutionises the way people shop for fashion. We connect millions of consumers globally with the world’s leading fashion designers and stores, giving them a simpler, more engaging and more effective shopping experience. Lyst has grown over 300% every year since launch in 2011 and has raised over $60M from top-tier investors including Accel, DFJ, Balderton and the teams behind LVMH, Michael Kors and Oscar de la Renta.

Job Description

Lyst is looking for a highly skilled and analytical PPC Executive to help scale up and drive our Paid Search activity. You will play a key role in the day-to-day management and optimisation of paid search campaigns - to drive performance in line with ROI targets. You will have exceptional knowledge of Google AdWords, Bing Ads and understand how to get the most out of these platforms. Working alongside the SEM Manager, you will play an integral part of a highly productive, effective and data-driven team working to deliver growth for Lyst across a wide range of international markets.

Responsibilities:

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Paid Search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns (technical skill not required).
  • Drive SEM traffic across global markets through the implementation of effective and profitable search campaigns.
  • Audit and expand keyword and negative libraries across all markets.
  • Develop and analyse ad copy/landing page tests.
  • Implement strategies and tactics to improve quality score and average positions for all activity.
  • Establish good working relationship with Lyst’s Google and Bing contacts for maximum insight into the space, as well as enable the latest product betas.
  • Drive innovation and implement SEM testing strategies to continually uncover optimisation levers, enhance learning, and improve performance.
  • Maximise profitable traffic from emerging search and digital marketing formats such as product listing ads, remarketing and paid social.

Qualifications

  • Relevant Digital Marketing / SEM experience (ideally in e-commerce or competitive online industry).
  • Strong Paid Search knowledge, with a desire to learn more.
  • Experience working with large budget international PPC campaigns, within an ROI focused environment.
  • Highly analytical and very comfortable with raw data.
  • Creative - constantly coming up with new, imaginative ideas to explore and test.
  • Good understanding of the Digital Marketing landscape, and emerging platforms and technologies. 
  • Excellent attention to detail.
  • Strong communication skills.
  • Confident team player, comfortable approaching/working alongside other departments.
  • Ability to work independently, balance priorities and take initiative.

Optional:

  • Display Marketing/Social Marketing/SEO knowledge is a bonus.  
  • Python/Engineering/Programming language/Analytic knowledge is also a bonus.

Additional Information

All your information will be kept confidential according to EEO guidelines.