SmartRecruiters Press Releases

Helen Yu Joins SmartRecruiters as Senior Director of Product Marketing

Brings decade of experience in the high-growth technology sector to transform the recruiting industry

San Francisco, Calif. – June 23, 2014 – SmartRecruiters, the only end-to-end hiring platform that managers and candidates love, today announced that Helen Yu joined the company as Senior Director of Product Marketing. She will use her extensive experience driving revenue-focused product marketing programs to build SmartRecruiters’ global user base.

Yu has spent more than a decade marketing fast growing technology companies and leading high performance teams. Most recently, she headed product marketing at Rypple, which acquired in 2011. Her previous roles include developing and managing integrated product marketing campaigns at GoodData, Zendesk and Symantec.

“Helen is a key addition to the team who will steer our product marketing strategy throughout this important next phase of innovation and growth,” said Jerome Ternynck, CEO of SmartRecruiters. “Her expertise driving product marketing and engagement will enable us to accelerate the adoption of the SmartRecruiters platform. We look forward to the impact Helen will have on our mission to revolutionize recruiting and hiring.”

Since its founding in 2010, SmartRecruiters has enabled 70,000+ businesses across a multitude of sectors—including retail, tech and healthcare—to reduce their time to hire by 75 percent and cost to hire by 70 percent, while increasing applicant volume by 250 percent.

“I’m impressed with SmartRecruiters’ commitment to reinventing the hiring and recruiting space,” said Yu. “I look forward to being part of an exceptional team that is delivering on the vision for a platform that provides the best possible experience to both businesses and candidates. This is an amazing time to be part of the transformation that is happening in hiring.”

About SmartRecruiters

SmartRecruiters’ Talent Acquisition Suite is used by high-performance organizations for making the best hires. It has full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for 3rd party recruitment services. Unlike the first generation applicant tracking systems it replaces, SmartRecruiters provides an amazing candidate experience, hiring managers actually want to use the product, and recruiters love us because we make their jobs easier. Companies like Visa, Skechers, Equinox, and Alcoa use SmartRecruiters to make recruiting a competitive advantage. For more information, follow us at @SmartRecruiters, on LinkedIn or on

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