Former FarmVille Director of Product Joins SmartRecruiters to Further Gamify Enterprise Hiring Platform
San Francisco — Aug. 21 — SmartRecruiters, the hiring platform, hired Daniel Lee to be the company’s Director of Product. Formerly the FarmVille Director of Product at Zynga, Lee will help to gamify recruiting technology. In Lee’s three-and-a-half years at Zynga, he launched numerous features and introduced several new categories of virtual goods that now account for up to 20 to 30 percent of FarmVille’s revenue in a given day.
“Gamification is all about visual representation,” said Daniel Lee. “People need elements to quantify how well they are progressing on whatever they are doing. Gamification is adding that light touch to things people don’t typically view as playing a game.”
Gartner reported that 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations by 2015.
“I wanted to take my experience from games and entertainment, and work on something that helps solve problems that people face everyday,” said Lee.
In May, SmartRecruiters surpassed 200,000 jobs created through the platform. The company facilitated the creation of the first 100,000 jobs in 2 years, and the next 100,000 jobs in just 8 months.
“We’re thrilled to scale the product offerings and adoption of SmartRecruiters,” said Jerome Ternynck, CEO of SmartRecruiters. “Daniel’s proven track record of improving user experience and optimizing online marketplaces will be a very welcome presence to the recruiting industry.”