SmartRecruiters Press Releases

SmartRecruiters Hires Daniel Lee as Director of Product

Former FarmVille Director of Product Joins SmartRecruiters to Further Gamify Enterprise Hiring Platform

San Francisco — Aug. 21 — SmartRecruiters, the hiring platform, hired Daniel Lee to be the company’s Director of Product. Formerly the FarmVille Director of Product at Zynga, Lee will help to gamify recruiting technology. In Lee’s three-and-a-half years at Zynga, he launched numerous features and introduced several new categories of virtual goods that now account for up to 20 to 30 percent of FarmVille’s revenue in a given day.

“Gamification is all about visual representation,” said Daniel Lee. “People need elements to quantify how well they are progressing on whatever they are doing. Gamification is adding that light touch to things people don’t typically view as playing a game.”

Gartner reported that 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations by 2015.

“I wanted to take my experience from games and entertainment, and work on something that helps solve problems that people face everyday,” said Lee.

In May, SmartRecruiters surpassed 200,000 jobs created through the platform. The company facilitated the creation of the first 100,000 jobs in 2 years, and the next 100,000 jobs in just 8 months. 

“We’re thrilled to scale the product offerings and adoption of SmartRecruiters,” said Jerome Ternynck, CEO of SmartRecruiters. “Daniel’s proven track record of improving user experience and optimizing online marketplaces will be a very welcome presence to the recruiting industry.”

About SmartRecruiters

SmartRecruiters’ Talent Acquisition Suite is used by high-performance organizations for making the best hires. It has full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for 3rd party recruitment services. Unlike the first generation applicant tracking systems it replaces, SmartRecruiters provides an amazing candidate experience, hiring managers actually want to use the product, and recruiters love us because we make their jobs easier. Companies like Visa, Skechers, Atlassian, Equinox, and Alcoa use SmartRecruiters to make recruiting a competitive advantage. For more information, follow us at @SmartRecruiters, on LinkedIn or on

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