Candidate Relationship Management (CRM)

Hiring Success Glossary

Candidate relationship management is a model for managing a company’s impressions and interactions with potential and future hires. Much like a sales organization would use a CRM for managing prospects and customers, Recruiters manage leads and prospects – before they become an applicant.

Most applicant tracking systems were designed to manage “applicants” and not leads or prospects. CRM in recruiting has continued growing as a practice and used by both talent sourcers and recruiters.

There are several examples of utilizing a CRM model in talent acquisition, including:

  • Building and generating leads
  • Prospecting
  • Communicating with individuals to generate interest regarding an open job
  • Building talent communities and talent pipelines.


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