Candidate Relationship Management (CRM)

Hiring Success Glossary

A CRM, or Candidate Relationship Management, in recruiting terms, is a model for managing a company’s talent pipeline. Much like a sales organization would use a CRM, or Customer Relationship Management, system for managing prospects and customers, Recruiters manage potential job candidates, job applicants, and potential hires ready for job offers.

Most legacy applicant tracking systems were designed to track “applicants”, but did not sufficiently address management and nurturing of potential candidates in a pipeline or talent pool. CRM in recruiting has continued growing as a practice and used by both talent sourcers and recruiters.

Some examples of utilizing a CRM model in talent acquisition include:

  • Building and generating potential candidates as leads
  • Prospecting for new sources of candidates
  • Communicating with individuals to generate interest regarding an open job
  • Building talent communities and talent pipelines.


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